A sales manager is a professional responsible for overseeing a company’s sales team, developing strategies to meet revenue targets, and driving business growth. Their role involves setting sales goals, analyzing market trends, managing client relationships, and coaching team members to improve performance. Sales managers also play a key role in aligning sales operations with broader marketing and business objectives. Whether in B2B or B2C environments, they act as a vital link between the company and its customers, ensuring that products or services are effectively positioned and sold. With strong leadership, analytical, and communication skills, a sales manager contributes directly to a company’s profitability and long-term success. This article explores the key responsibilities, skills, and career opportunities associated with this essential role in today’s competitive business landscape.
The 9th Industrial Marketing Management Summit seeks to uphold its tradition of stimulating discussions, showcasing innovative research and contributing to the improvement of industrial market functioning. This year's event will highlight the latest developments in industrial and business-to-business marketing, blending theoretical insights with practical applications. Building on the achievements of past summits and the strong heritage of Industrial Marketing Management, the summit promises dynamic exchanges, fresh perspectives, and actionable solutions. Participants can look forward to academic research presentations in parallel sessions; a doctoral summit; and a collaborative academic-practitioner event (that has now become an essential highlight of the Industrial Marketing Management summits). The 9th Industrial Marketing Management Summit will also serve as the platform to launch a new initiative: the early career academic workshop.
Participant of the International MBA 2024
Martha Sanchez
The EGOS Best Paper Award 2024 has gone to Denis Borodin and Saulo Dubard Barbosa, respectively PhD candidate and professor at emlyon business school, for their article: “Entrepreneurial resilience in the context of political repression”.
emlyon business school becomes the first French business school to sign a strategic partnership with the Diplomatic and Consular Academy (DCA), created in 2024 by the French Ministry for Europe and Foreign Affairs. This partnership aims to strengthen the teaching of geopolitics across the School’s programs, as part of emlyon's interdisciplinary knowledge strategy.
The Project Management Officer (PMO) plays a critical role in ensuring the successful delivery of projects within organizations. Tasked with coordinating, planning, and monitoring multiple projects, the PMO ensures that deadlines, budgets, and strategic objectives are met. Acting as a central point between project teams and senior management, they help standardize processes, allocate resources efficiently, and track performance through data-driven reporting.
Whether part of a dedicated Project Management Office or acting as an individual contributor, the PMO brings structure, consistency, and alignment to project execution.
Looking to understand what a Project Management Officer does or pursue a career in this field? This comprehensive guide outlines the PMO’s mission, responsibilities, required skills, training paths, salary ranges, and career prospects.
As part of the MSc in Leading Sustainable Transformations at emlyon business school, students participate in an International Seminar that offers hands-on exposure to companies and innovators shaping the future of sustainability in Europe. This experience connects academic learning with real-world challenges.
Xuelai Yuan, a student in the Leading Sustainable Transformations program, presents her feedback from the international seminar in Brussels and Amsterdam.
- Customized, turnkey digital solution.
- New development opportunities, sometimes unexpected.
- Increased visibility of your employer brand within the emlyon community.
- Recruitment of young talents identified during the project.
- Educational, ethical, and responsible contribution.
The case of Nipun is a perfect illustration of the emphasis placed upon strategic thinking in the emlyon MSc in Strategy & Consulting. Following previous studies in Engineering and professional industry experience, he felt the need to add that all-important decision-making element to a career that needed an extra something to become truly fulfilling. He recounts the important shift in mindset that the program instils and the opportunities that await future graduates upon completion.