Winter School - Luxury Branding
Presentation
For senior undergraduate (year 4) and graduate students who want to explore the evolving dynamics of branding in the European market.
Based in Lyon, the program is designed to offer a French and European experience to our international participants
Study at one of Europe’s leading business school
emlyon business school is among the 1% of global business schools to be accredited by the three international accreditation systems: AACSB, EQUIS and AMBA.
As such, it merits its status as a global-ranking school of business and management.
The School is ranked #11 among the best European business schools by the Financial Times Ranking 2024.
Enjoy your winter in France
Spend a part of your winter in the city of Lyon, close to Geneva, the French Alpes and two hours from Paris by train.
According to "Speak & Act" in 2024, emlyon is the #1 French business school for the best student experience!
Key points
- Dates: January 12 – 16, 2026
- Obtain 6 ECTS
ECTS - European Credit Transfer System - Language
Entirely taught in English - Campus
Delivered on Lyon campus (France)
Module
Luxury Branding
- Dates: January 12 – 16, 2026
- Location: Lyon Campus
- Workload: 28 hours including 10-15 hours of online autonomous work and 4 hours company visit
- Pre-induction seminar included
- Credits: 6 ECTS
This program examines the latest trends shaping the branding landscape, with a specific focus on the European market. Students will analyze how brands are created, developed, and strategically managed in response to evolving consumer expectations and market dynamics. Particular attention is given to building a strong and distinctive brand identity that resonates across diverse cultural, regional, and industry-specific contexts within Europe and beyond. By engaging with case studies, interactive discussions, and practical workshops, participants will gain the skills to design compelling value propositions, position brands strategically, and foster deeper customer engagement. The course also explores pressing challenges in European branding, including sustainability, inclusivity, digital transformation, and the impact of emerging technologies, equipping students to address the demands of a rapidly changing business environment. Share the news and any relevant details in just a paragraph or two. Then, let the visuals speak for themselves!
Admission
Application process
To apply to our winter school programs, please contact Matteo Pedriglieri at: pedriglieri@eml-executive.com
Deadline for application is November 30,2026.
We recommend early applications for more chances to enroll in the program and housing. Application may be considered after this date if places are still available. Applications are considered on a rolling basis.
Late applications can be accepted according to places available, time available to enroll, and visa process, with a minimum of 1 month for visa process when needed.
Entry requirements
Being enrolled in a master level program or a 4-year bachelor program
- Transcript or provisional transcript
- CV
- Cover letter
- English level equivalent to B2
Exchange students nominated by emlyon business school partner institutions for the Winter School, please refer to your home institution directly for the application process.
Tuition fees
- €2,100 - Non-partners
- €1,900 - Partners
I really enjoyed my two weeks summer school at emlyon. Even if it was too short and it went too fast, I had the best 2 weeks I would never forget! I chose the summer program at emlyon because it looked like an incredible opportunity to spend 2 weeks abroad in one of the highest ranked business school in Europe. The course and professor were amazing. It taught me a lot, kind of reinforced what I learnt at my home institution and brought so many awesome people together from all over the world. I really enjoyed the European and French culture as well the exiting city of Lyon. I absolutely recommend this program, you will never regret it!
Student life
Cultural activities
Since the Renaissance, the banks of the two rivers, the Rhône and the Saône, that flow through the city, the Fourvière basilica that dominates the city centre, and the Old Lyon, are sights that make Lyon an extremely pleasant place to live in.
Therefore, coming to Lyon – France also means discovering its cultural heritage, participating in exciting and original activities and enjoying the French cuisine!
To allow each student to fully enjoy their stay with us in Lyon, they will receive a 2-day Lyon City Card.
This special pass gives you free access to more than 38 activities including 23 museums and their temporary exhibitions, guided visits, mini-cruises… for 2 consecutive days.
Each student will have the opportunity to choose as many activities as they want, according to their own interests.
For more information and details about the activities click here !
Corporate visits
We are convinced that companies and school must work hand in hand to face major economic and societal disruptions and together provide new answers to the world’s challenges.
Thanks to our large network of corporate partners, company visits are also planned.
These visits, designed to provide participants with a first hand look at “real world” business contexts in France are fully integrated into the Winter School’ program.
Housing
It is not easy to find accommodation, especially in large French cities, so make sure to start your search as soon as possible.
You will find more information on the different type of housing in Lyon and Paris. With our partner Studapart access hundreds of exclusive offers: studios, flatshares, homestays… and benefit from personalized support throughout your rent!
Disability device
You will find the welcome guide and all the information on how we welcome and support our students and participants with disabilities here.