Become a corporate maker and bring innovation to your company.
Presentation
As an intrapreneur, you contribute to innovation in your organisation by launching new products and services, transforming your processes and business models, or creating a favourable context for taking initiatives.
Most business leaders agree that innovation is a priority for business growth, but only 6% are satisfied with their innovation performance. Within organisations, there are many opportunities for innovation using existing business resources, such as capabilities, assets, networks and ecosystems, which are wasted because they are not identified or properly exploited. This Makers Bridge aims to harness these company resources to create strategic growth and new sources of value for the company.
Key informations
Prerequisites
- 4 years' higher education (or equivalent - a VAP process can be used for candidates who do not have this qualification).
- 7 years' professional experience in positions of responsibility.
Profiles
This certificate is designed for those who wish to acquire entrepreneurial skills and carry out innovation projects within an existing company. Managers; Cross-functional project managers; Consultants...
Assessment Methods
The program can be assessed by means of case studies, simulations, presentations and examinations, among others.
Program
What is Corporate entrepreneurship ?
- The various meanings and forms of corporate entrepreneurship
- The difference between spontaneous vs. induced corporate entrepreneurship
- The rationale and motivation behind corporate entrepreneurship
- Explore the various stages
This certificate provides an overview of corporate innovation, how companies build strong innovation portfolios and processes, and how these are shaped and leveraged by decision-making processes. We will look at the innovation life cycle, how to introduce innovation into a business model.
During the course, you will play a business simulation in which you will have to set up an innovation management system. You will also have the opportunity to listen to testimonials from innovation managers in companies and from experienced entrepreneurs.
Note that the content of this course is closely linked to the ISO56000 standards, which seek to formalise innovation management, enabling companies to generate and implement innovations more effectively.
A second part of the course looks at the conundrum of the inability of incumbent leaders to take advantage of disruptions in their environment, thereby ceding leadership to new entrants. We will examine the ‘innovator's dilemma’, whereby companies lose out whether they embrace or ignore disruption. We will untangle this dilemma by highlighting the importance of the incumbent's identity and business model as the source of the dilemma. We will then present some possible solutions that large companies have used to avoid the dilemma, including how to foster the entrepreneurial skills of effectuation.
These modules will enhance your knowledge and skills for implementing intrapreneurial and innovation projects.
1. Intrapreneur toolbox (3 days)
2. Creating a favourable context for intrapreneurship (2 days)
3. Business incubators (1 day)
What interpersonal skills do you need to surround yourself with a committed team?
How do you inspire others, promote change and stimulate your teams while respecting values and achieving sustainable results?
How can you identify different situations of change, behave as a leader and transform difficulties into opportunities?
You choose an innovation project to put into practice what you learn in this certificate. For example: launch of a new product or service, change of business model, etc.
You will receive individual support on agile methods, leadership development and stakeholder management throughout the certificate.
Carbone 4 is an independent consultancy specialising in low-carbon strategy and adaptation to climate change. emlyon Business School has partnered with Carbone 4 to create the ‘Strategy in the Anthropocene’ teaching and research chair to develop a framework for strategic thinking that is consistent with planetary boundaries for businesses and to encourage collaboration and innovation to address critical climate, resource and biodiversity issues.
You will work with experienced consultants on a case study and discover a proven method to help organisations design ‘future-proof’ resilient strategies.
The seminar will also be an opportunity to share with participants the most recent projects and results associated with the emlyon business school - Carbone 4 ‘strategy in the Anthropocene’ chair.
Objectives
- Corporate Entrepreneurship process and their respective challenges
- Understand the financial metrics that are most important in the internal evaluation of a potential project or new business unit
- Plan and implement a Corporate Entrepreneurship strategy from idea to market
- Design Corporate Entrepreneurship programs that are adapted to specific strategic and organizational contexts
- Develop interpersonal skills for inspiring and engaging team members and stakeholders
- Learn through experience via the implementation of a real intrapreneurial challenge
Strenghts:
- In addition to lectures and case studies, you are expected to actively participate in workshops designed to share your experiences in order to imagine and test new ideas.
- You take part in an entrepreneurial challenge throughout the certificate.
- You will receive individual support to help you make progress with your project.
- You will have the opportunity to hear from experienced intrapreneurs.
Program Directors
With 30 years of professional experience, Rhoda DAVIDSON was a consultant with McKinsey & Company and then an entrepreneur before joining emlyon. A professor of strategy, she has designed and taught in executive education programmes at emlyon business school, IMD, ETH Zurich and Duke Corporate Education. Her research has been published in specialist academic and professional journals such as the McKinsey Quarterly and the MIT Sloan Management Review. She holds doctorates from Oxford University and Geneva University, and an MBA from INSEAD. Her main expertise is in training managers to lead change.
Rhoda Davidson
Professor of Strategy
Key figures
- Overall participant satisfaction: 3.5/4 (20/21 sessions)
- Success rate: 100% (jury February 2022)
Disability initiative
You will find the welcome guide and all the information on how we welcome and support our students and participants with disabilities here