An International Marketing Manager is a professional responsible for planning and executing a company’s marketing strategy across multiple countries. Their main role is to adapt global brand objectives to local markets by analyzing consumer behavior, cultural differences, competition, and regulatory environments. They design and oversee campaigns that resonate with diverse audiences while ensuring consistency in brand identity worldwide. Typical responsibilities include market research, product positioning, coordinating with regional teams, managing budgets, and monitoring campaign performance. International Marketing Managers also negotiate with partners, distributors, or agencies abroad, ensuring effective market entry and growth. To succeed, they need strong skills in strategic marketing, project management, and cross-cultural communication, often combined with fluency in several languages. The position demands creativity, analytical thinking, and adaptability to fast-changing global trends. By aligning global vision with local execution, the International Marketing Manager plays a key role in driving brand awareness, customer engagement, and sales growth across international markets.
In line with its constant drive to provide industry-relevant training programs, emlyon business school offers an MSc in Supply Chain & Operations Management that prepares future graduates and professionals for the evolving reality of the marketplace. Program Director Eric David and alumni Juliette Brun and Alexandre Gauvrit share their views on the key role played by innovation and technology and the preparation they received during their studies to face this challenge.
MSc in Luxury Management & Marketing
Cyrine Bahri
Tunisian-born, 2019 graduate of the MSc in Luxury Management & Marketing, Cyrine Bahri is now enjoying her professional career as a Retail Systems & Operations Manager at SWAROVSKI for France and Benelux. This represents the next step in her ambition to evolve within the luxury industry, in a role beyond just marketing and management. She recounts how this emlyon business school program enabled and motivated her to where she is today.
As it is the case every year, the magazine L’Etudiant issued its ranking of the best student cities in France. In 2020, Lyon retains its second rank, right behind Toulouse.
From October 28-31, around 50 students from the Paris and Ecully campuses will be taking part in a new edition of the bootcamp, a workshop lasting several days organized every year by the makers’ labs* of emlyon business school. The aim this time is to work on data physicalization, in other words, how to manipulate data and make it physical.
An international purchasing manager is a professional responsible for managing and optimizing a company’s global supply chain and procurement strategy. Their role involves identifying and evaluating international suppliers, negotiating contracts, and ensuring compliance with quality, cost, and delivery standards across multiple markets. They must also consider logistics, customs regulations, and cultural differences when securing goods or services abroad. Working closely with senior management, production, and supply chain teams, the international purchasing manager develops sourcing policies aligned with business objectives and sustainability goals. Key skills include international negotiation, contract management, risk assessment, and fluency in foreign languages. By balancing cost efficiency with reliability, they play a critical role in strengthening competitiveness and ensuring smooth global operations.