A 9-day executive education program to leverage digital marketing for your unit’s growth.

Presentation

Presentation 

The online certificate "Driving Marketing Strategy with Digital Integration" from emlyon business school is a dynamic program designed for professionals eager to master the challenges of marketing in the digital age. This course provides a comprehensive immersion into contemporary marketing strategies, with a strong emphasis on integrating digital tools.

Participants will gain the skills needed to design and implement effective marketing strategies while fully leveraging the potential of digital technologies. Whether you are a marketing professional looking to enhance your expertise or an entrepreneur aiming to strengthen your online presence, this certificate will equip you with the essential knowledge and tools to succeed in an ever-evolving marketing landscape.

Le niveau requis pour intégrer le certificat est :

5 ans d'expérience professionnelle
Bac + 2 ou équivalent. Possibilité de Validation des Acquis Professionnels pour les personnes n’ayant pas ce niveau de diplôme

Pour qui ?

Managers d’unité, chef de projet souhaitant contribuer à la réflexion stratégique de leur organisation et qui cherchent à anticiper les mutations de leur entreprise.

Presentation

"Taking into account key stakeholders, the project ecosystem, and sources of value creation to foster innovation"

The "Innovation Strategy through Design Thinking" certificate, delivered by emlyon business school, allows you to develop innovative solutions by harnessing creativity and a human-centered approach.

Become an expert in transforming ideas into concrete projects using tools for transdisciplinary collaboration, while driving sustainable innovation within your organization.

• Au moins 3 ans d’expérience professionnelle en conception, management de projet, développement de l’offre produit ou service, ou conception de process
• Niveau Bac+4 minimum ou 7 ans d’expérience professionnelle.

• Nombre total d'heures : 89 heures
• Nombre d'heures quantifiées (synchrone et asynchrone) = 83 h
• Nombre d'heures de tutoral individuel et collectif = 6h
• Nombre d'heures de travail personnel et collectif = 189 h estimées
• Eligible au CPF

Presentation

As an executive, entrepreneur, or senior manager, you aim to structure your organization or business unit and enhance its performance.

Mastering key concepts in financial analysis, performance management systems, and governance enables leaders to ensure that their decisions and results align with their organization’s strategic objectives and key success factors.

• Bac+4 ou équivalent
• 7 années d’expérience professionnelle dans des positions à responsabilité.

• Dirigeants
• Entrepreneurs
• Seniors managers

Understand the financial challenges of your organization to manage its operations effectively.

Horaires de la formation :

• Nombre de participants : la formation est organisée pour un effectif de 10 à 25 participants par session.
• Horaires types des journées : 9h00-12H30 / 13h30-17h00
• Rythme de la formation : en journée, en semaine.
• Langue : la formation est dispensée en français

Prochaines rentrées :

• 16 juin 2025 à Lyon

Presentation

Discover the "Finance for non-financial professionals" Certificate from emlyon business school, an essential training for professionals looking to gain a deep understanding of fundamental financial principles.

This program offers you the opportunity to learn the basics of finance, from financial statements to profitability analysis, in language accessible to all, even without prior experience in finance. Through interactive courses and real-life case studies, you will develop the skills needed to make informed financial decisions and contribute effectively to your company's overall performance. Join us to acquire valuable financial expertise and strengthen your position in the business world.

Pré-requis

• 5 ans d'expérience professionnelle
• Bac + 2 ou équivalent. Possibilité de Validation des Acquis Professionnels pour les personnes n’ayant pas ce niveau de diplôme

Managers, chef de projet, créateur d’entreprise

Contribute to the company's strategy and make decisions that commit to the medium/long term.

By completing the "Designing and leading a sustainable corporate strategy" Certificate, you validate the RNCP35160BC01 block "Contribute to the company's strategy and make decisions that commit to the medium/long term" of the Executive MBA at emlyon business school, registered under the title "Business Leader" by France Compétences under number RNCP35160, as per the decision of the Director General of France Compétences dated 16/12/2020.

• Bac+5 (ou équivalent – Un processus de VAP permet de traiter les candidats ne possédant pas ce diplôme).
• 7 années d’expérience professionnelle dans des positions à responsabilité.

Conditions d’admission

Pour qui ?

Ce certificat est destiné à des dirigeants, des entrepreneurs, des seniors managers qui doivent intégrer les enjeux business contemporains et anticiper les défis à venir dans leurs décisions stratégiques.

Training Schedule:

• Number of participants: The training is designed for groups of 10 to 25 participants per session.
• Typical daily schedule: 9:00 AM–12:30 PM, 1:30 PM–5:00 PM.
• Training format: Full-day sessions on weekdays.

Today's companies must maintain their performance while constantly evolving to adapt. Based on approaches to organizational behavior and strategy implementation, this training outlines the key steps of an organizational change process and identifies the various human challenges associated with each of them.

Pré-requis

• 5 ans d'expérience professionnelle
• Bac + 2 ou équivalent. Possibilité de Validation des Acquis Professionnels pour les personnes n’ayant pas ce niveau de diplôme

Managers, chef de projet, créateur d’entreprise

Develop personal excellence through better self-awareness to achieve more agile, collaborative, and responsible management.

Presentation

Discover the Agile and responsible management certificate from emlyon business school, a dynamic program designed for professionals looking to enhance their leadership skills in a constantly evolving world. This innovative agile management program combines the principles of agility with a responsible business approach to train adaptive and ethical managers. By completing this certificate, you will learn to successfully navigate complex environments, stimulate innovation, and lead change in a positive and impactful way.

Pré-requis

• 5 ans d'expérience professionnelle.
• Bac + 2 ou équivalent.

Pour qui ?

Master financial mechanisms and data for improved performance.

Presentation

Pré-requis 

• Programme disponible en présentiel et online
• Durée du certificat : 91 heures  / 13 jours
• Module online : 20h-21h
• Durée entre le lancement du certificat et la clôture du certificat = 8 mois
• Nombre heures quantifiées (synchrone et asynchrone) = 31H
• Nombre heures de travail personnel et collectif = 91H

Presentation 

The "Leading transformations in complex environments" Certificate is an essential training for leaders looking to successfully navigate an ever-changing world. This program offers a practical and strategic approach to effectively lead transformations in complex environments. Through proven methods and innovative tools, participants will acquire the skills needed to anticipate challenges, mobilize teams, and drive change with agility. Whether you're leading a company undergoing transformation or seeking to enhance your leadership skills, this certificate will provide you with the keys to succeed in a complex and dynamic environment.

Pour qui ?

Managers d’unité, chefs de projet, créateurs d’entreprise.