A 9-day executive education program to leverage digital marketing for your unit’s growth.

Presentation

Leverage digital marketing to drive the growth of your business unit.

Rythme de la formation :

• Nombre de participants : la formation est organisée pour un effectif de 10 à 80 participants par session.
• Horaires types des journées : 18H45- 21H00
• Rythme de la formation : en soirée, en semaine.
• Langue : la formation est dispensée en langue française

Presentation

Presentation 

The online certificate "Driving Marketing Strategy with Digital Integration" from emlyon business school is a dynamic program designed for professionals eager to master the challenges of marketing in the digital age. This course provides a comprehensive immersion into contemporary marketing strategies, with a strong emphasis on integrating digital tools.

Participants will gain the skills needed to design and implement effective marketing strategies while fully leveraging the potential of digital technologies. Whether you are a marketing professional looking to enhance your expertise or an entrepreneur aiming to strengthen your online presence, this certificate will equip you with the essential knowledge and tools to succeed in an ever-evolving marketing landscape.

Le niveau requis pour intégrer le certificat est :

5 ans d'expérience professionnelle
Bac + 2 ou équivalent. Possibilité de Validation des Acquis Professionnels pour les personnes n’ayant pas ce niveau de diplôme

Pour qui ?

Managers d’unité, chef de projet souhaitant contribuer à la réflexion stratégique de leur organisation et qui cherchent à anticiper les mutations de leur entreprise.

A short 3-day program for a fresh and unconventional approach to marketing.

Presentation

This program aims to develop skills to identify innovation opportunities, create value, and encapsulate that value within a viable business model.

By combining creativity, exploratory marketing, and intrapreneurship, participants will acquire a structured methodology to drive their innovation process effectively.

Presentation

"Taking into account key stakeholders, the project ecosystem, and sources of value creation to foster innovation"

The "Innovation Strategy through Design Thinking" certificate, delivered by emlyon business school, allows you to develop innovative solutions by harnessing creativity and a human-centered approach.

Become an expert in transforming ideas into concrete projects using tools for transdisciplinary collaboration, while driving sustainable innovation within your organization.

• Au moins 3 ans d’expérience professionnelle en conception, management de projet, développement de l’offre produit ou service, ou conception de process
• Niveau Bac+4 minimum ou 7 ans d’expérience professionnelle.

Become a corporate maker and bring innovation to your company.

Requirements

• 4 years' higher education (or equivalent - a VAP process can be used for candidates who do not have this qualification). 
• 7 years' professional experience in positions of responsibility.

Presentation

This marketing training provides operational managers with a strategic vision of marketing, helping them understand its crucial role in creating value for the company. They will learn how to strategically integrate marketing into the company's overall vision by identifying key challenges and using practical tools to contribute effectively to its implementation. By the end of the program, they will be equipped to take on a more strategic role in positioning and deploying marketing within their organization.

Pré-réquis

Pré requis matériel : Pour chaque participant : son ordinateur personnel, un accès internet stable.