This training provides the keys to making more informed decisions, boosting creativity, and engaging teams around new, innovative, and responsible approaches.
Presentation
This program aims to develop skills to identify innovation opportunities, create value, and encapsulate that value within a viable business model.
By combining creativity, exploratory marketing, and intrapreneurship, participants will acquire a structured methodology to drive their innovation process effectively.
Training schedule:
Typical training hours: 9:00 AM – 12:30 PM / 1:30 PM – 5:00 PM
Pace: Full-day sessions during weekdays
Key informations
Prerequisites
- Bachelor’s degree (4 years of higher education)
- 7 years of professional experience
Profiles
This training is intended for employees undergoing career development or a professional transition.
Assesment methods
- A minimum score of 10/20 is required on the various assessments. Evaluation is based on 50% group work and 50% individual work covering the entire innovation process studied in the course, including its benefits and limitations.
- Participation in all activities is mandatory to successfully complete the training.
Program
- Structuring the thought process
- Generating new ideas
- Rapidly testing solutions tailored to the real challenges faced by organizations
- Enhances and secures decision-making processes by providing analytical capabilities, foresight, and the exploration of strategic scenarios.
- Use tools that allow for the evaluation and optimization of innovations and strategies from economic, societal, and environmental perspectives.
Objectives :
- Drive a creativity-based management approach that integrates the contributions of AI and design thinking—extending to prototyping, testing, and recommendations—to solve complex problems that support organizational development.
- Implement innovation practices within a collective intelligence dynamic to inspire and engage teams in the organization’s projects.
Strenghts:
- An immersive and actionable approach
- Experts in innovation and AI: The instructors are specialists in innovation and artificial intelligence, bringing advanced methodologies and practical tools to enhance creativity and structure decision-making.
- A real-world project as a guiding thread
- A rich and engaging exchange environment
- AI serving innovation and impact
- Responsible and measurable innovation: The training incorporates dedicated frameworks for evaluating societal and environmental impact, providing structure and encouraging deeper reflection on sustainable innovation models.
Alain Fargeon provides leaders and managers with the keys to intelligently integrate AI, using a strategic and actionable approach.
Benjamin and Alain combine a methodological approach derived from Design Thinking and exploratory innovation with expertise in applied AI: supporting decision-making, optimizing impact, using AI in an educational framework, exploring AI tools, and more.
Key figures
Satisfaction rate: 4.7/5
Success rate: 100%
Formations associées
Formation Marketing fundamentals
Formation Digital marketing
Formation Digital marketing
Access Requirements
The candidate validates with the Recruitment team the alignment of their project with the training offered.
Methods Used
emlyon business school provides participants with various training materials.
Page last updated in 04/2025