Contribute to the company's strategy and make decisions that commit to the medium/long term.
Presentation
By completing the "Designing and leading a sustainable corporate strategy" Certificate, you validate the RNCP35160BC01 block "Contribute to the company's strategy and make decisions that commit to the medium/long term" of the Executive MBA at emlyon business school, registered under the title "Business Leader" by France Compétences under number RNCP35160, as per the decision of the Director General of France Compétences dated 16/12/2020.
Next intake :
- April, 25th 2025
Key informations
Requirements
- Master’s degree (or equivalent – A VAP process is available for candidates who do not hold this diploma).
- 7 years of professional experience in positions of responsibility.
Profiles
This certificate is aimed at employees currently in a position or undergoing a career change. It is designed for executives, entrepreneurs, and senior managers who need to address contemporary business challenges and anticipate future strategic decisions.
Assesment process
The evaluation of the training will consist of 50% individual work and 50% group work. The group project will be assessed by the professors and the client. The assessment modalities vary depending on the specific competencies targeted.
Program
The new digital landscape is marked by profound disruptions: technological disruptions, changes in usage, and shifts in the competitive rules of the game. These impacts are transforming companies' business models and challenging their strategies for creating and capturing value. The ability to implement a strategic approach has become a critical challenge for management teams.
Key areas to focus on include:
- Analyzing future trends
- Conducting a strategic diagnosis using key tools
- Defining the company’s positioning and value proposition
- Considering the digital and CSR context in strategic reflection
- Developing a differentiated strategy that creates value by leveraging innovative technologies
- Formulating a company strategy that structures its activities and enhances its core business
- Developing a roadmap for successfully deploying the strategy.
Objectives:
- Contribute to the company’s strategic vision and make decisions that have a medium/long-term impact.
- Understand the challenges and seize all the opportunities of digital transformation, reorient, and drive the success of the strategy.
- Build ethical and sustainable business models.
Key points:
- Methodology: This certificate includes theoretical inputs, company case studies, and practical workshops.
- Experienced instructors: The program is led by professionals with extensive experience.
- Experience sharing: By joining an Executive MBA group, you will interact with participants from diverse professional backgrounds, allowing for rich exchanges among learners.
- Innovative approach and tools: Offering radically innovative directions that create value.
- Small group project mentoring: Personalized guidance for projects in small groups.
- Individualized support: Tailored guidance throughout the program.
- Blended learning format: Flexible pacing allowing a combination of online and in-person learning.
Program Director
Xavier Maze-Colboc has over 20 years of professional experience in strategy consulting and business management. Founder of Generis, a consultancy specializing in business performance, he supports international leaders across various sectors in managing their companies and overseeing their major transformation projects.
