A 9-day executive education program to leverage digital marketing for your unit’s growth.
Presentation
Digital is at the heart of many strategic decisions. However, the manager responsible for its implementation faces indecision. The proliferation of tools, the abundance of out-of-context advice, and the obsolescence of yesterday's best practices make digital marketing projects uncertain, even counterproductive. Presented as successive revolutions, each new buzzword adds to the confusion: SEO, SEA, display marketing, inbound marketing, automation...
This training aims to bring clarity to digital marketing strategies by making them current, effective, measurable, and ethical.
