Presentation

This marketing training provides operational managers with a strategic vision of marketing, helping them understand its crucial role in creating value for the company. They will learn how to strategically integrate marketing into the company's overall vision by identifying key challenges and using practical tools to contribute effectively to its implementation. By the end of the program, they will be equipped to take on a more strategic role in positioning and deploying marketing within their organization.

Pré-réquis

Pré requis matériel : Pour chaque participant : son ordinateur personnel, un accès internet stable.

Presentation 

The online certificate "Driving Marketing Strategy with Digital Integration" from emlyon business school is a dynamic program designed for professionals eager to master the challenges of marketing in the digital age. This course provides a comprehensive immersion into contemporary marketing strategies, with a strong emphasis on integrating digital tools.

Participants will gain the skills needed to design and implement effective marketing strategies while fully leveraging the potential of digital technologies. Whether you are a marketing professional looking to enhance your expertise or an entrepreneur aiming to strengthen your online presence, this certificate will equip you with the essential knowledge and tools to succeed in an ever-evolving marketing landscape.

Le niveau requis pour intégrer le certificat est :

5 ans d'expérience professionnelle
Bac + 2 ou équivalent. Possibilité de Validation des Acquis Professionnels pour les personnes n’ayant pas ce niveau de diplôme

Pour qui ?

Managers d’unité, chef de projet souhaitant contribuer à la réflexion stratégique de leur organisation et qui cherchent à anticiper les mutations de leur entreprise.

A short 3-day program for a fresh and unconventional approach to marketing.

Presentation

This program aims to develop skills to identify innovation opportunities, create value, and encapsulate that value within a viable business model.

By combining creativity, exploratory marketing, and intrapreneurship, participants will acquire a structured methodology to drive their innovation process effectively.

How to assert your influence power in a constructive and inspiring way.

Informations pratiques

Presentation

This training aims to develop the skills necessary to influence authentically and ethically.

It also helps to strengthen one's authority through influence, optimize personal organization, and improve interpersonal relationships by understanding different personality types.

Informations pratiques

• Nombre total d'heures : 21h
• Durée entre le lancement de la formation et sa clôture : 3 jours
• Horaires types des journées : 9h00-12h30 / 13h30 -17h00

Presentation

This training is specifically designed for new managers transitioning into leadership roles.

With a personalized approach, this practical program helps them acquire essential management skills, such as communication, managerial presence, team management, and strategic decision-making.

Through interactive workshops, realistic case studies, and individual coaching sessions, participants will gain the tools and reflexes necessary to succeed in their early steps as managers.

Pré-requis 

Cette formation s'adresse aux managers débutants ou en passe de prendre leur première position de management.

Presentation

The Managing human capital Certificate is an advanced training program designed for professionals looking to master the strategic challenges associated with human resource management. This program offers a comprehensive approach to human capital, focusing on innovative methods in recruitment, skills development, and performance management. Through interactive courses taught by industry experts, participants will gain the skills needed to optimize the added value of talent within their organization. Whether you're a manager in transition or a professional seeking to enhance your expertise, this certificate will provide you with the essential tools to successfully tackle today's human resource management challenges.

Pré-requis

Le niveau requis pour intégrer la formation est :

• 5 ans d'expérience professionnelle
• Bac + 2 ou équivalent. Possibilité de Validation des Acquis Professionnels pour les personnes n’ayant pas ce niveau de diplôme

Develop personal excellence through better self-awareness to achieve more agile, collaborative, and responsible management.

Presentation

Discover the Agile and responsible management certificate from emlyon business school, a dynamic program designed for professionals looking to enhance their leadership skills in a constantly evolving world. This innovative agile management program combines the principles of agility with a responsible business approach to train adaptive and ethical managers. By completing this certificate, you will learn to successfully navigate complex environments, stimulate innovation, and lead change in a positive and impactful way.

Pré-requis

• 5 ans d'expérience professionnelle.
• Bac + 2 ou équivalent.

Pour qui ?

Develop your emotional intelligence at work

Rythme de la formation :

• Nombre heures quantifiée (synchrone et asynchrone) = 7h
• Nombre heures de travail personnel et collectif = 21h
• Durée de la formation en distanciel : 4 Jours
• Durée entre le lancement de la formation et sa clôture = 2 mois

Prochaines rentrées :  

• 17 avril 2025 Online
   

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