When the luxury brand industry was faced with the 2008 global financial crisis, companies had to step up to the plate and intensify the recruitment of top talent to tackle the situation. In today’s COVID-19 world, the challenge is just as major. More than ever, luxury brands are turning to digital solutions to adapt to the new business and health landscape. Professor Michel Phan and Florence Rollet (Director and Pedagogical Manager respectively of the emlyon business school MSc in Luxury Management & Marketing) explain how companies and the School are embracing the need for an increasingly online consumer experience.

MSc in International Marketing & Business Development

Charlotte Rose

Currently posted in Vietnam working on a Consulting Project as part of her emlyon studies at emlyon business school, Charlotte Rose moved from her native US to France in active search of a multi-cultural, internationally oriented learning experience. She explains the value of the courses she has taken as part of the MSc in International Marketing & Business Development to her current mission and the possible career trajectory she has in mind.

MSc in Luxury Management and Marketing

Hithesh Papudesu

I am Hithesh Papudesu, an engineer from India who is currently pursuing the MSc in Luxury Management and Marketing at emlyon business school. Before enrolling myself into this program, I worked as an Application Development Analyst for a Forbes 500 biopharmaceutical and cosmetic client at Accenture. I then decided to pursue this Masters program to justify my penchant for the luxury industry and here I am, as happy as a sand boy! One of the plus points of the program is the strong international exposure which is more pronounced via the exchange semester. I chose the fashion management track at London College of Fashion(LCF) for my second semester and what a liberating experience it was!

France stands as one of the world's premier tourist destinations, creating a robust demand and abundant job opportunities in the hospitality and tourism sectors. Explore the Master's in Hospitality Management and the MSc in International Hospitality Management programs offered by emlyon business school.

"Shang Xia" is a contemporary oriental elegant lifestyle brand jointly established by internationally renowned designer Jiang Qionger and French Hermes Group.

How to build a high-end brand from 0 to 1 in China? Lately, Prof. Klaus Heine, head of MSc in High-End Brand Management of emlyon business school, had an interview with:

• Mr. Patrick Thomas, the former global CEO of Hermès Group, chairman of "Shang Xia"
• Mrs. Jiang Qionger, CEO and artistic director of the “Shang Xia”.

Master in Digital Marketing & Data Analytics

Dimitri Navarro

Dimitri Navarro (Business Analyst Collection, Hermès) and Ijeoma Uhuegbulem (Senior Supply Chain Analyst, Amazon) recount their experience of the MSc in Digital Marketing & Data Science (which became the Master in Digital Marketing & Data Analytics)– from their beginnings as prospective students and their experience of the program, through to the burgeoning careers on which they have since embarked. They tell a tale of a diverse and challenging experience that ticked all the educational and professional boxes, not forgetting all the advantages of such an international learning environment.

A business lawyer is a legal professional who specializes in advising businesses on their legal rights, obligations, and risks. They handle a wide range of corporate matters, including business formation, contracts, mergers and acquisitions, intellectual property, compliance, and dispute resolution. Business lawyers help companies navigate complex regulations, protect assets, and make informed strategic decisions. They may represent startups, small businesses, or large corporations, ensuring transactions and operations comply with local, state, and federal laws. Hiring a business lawyer can prevent costly legal issues and provide guidance on growth, partnerships, and contractual obligations.

The learning trips of the MSc in Sports, Entertainment & Lifestyle program have been one of the main reasons I chose to join it. Throughout the year, various learnings trips have been organized by the school in different and very interesting locations. On average, these trips have a duration of 4 to 5 days.

Master in Digital Marketing & Data Analytics

Students

Discover testimonials from some students about the Master's in Digital Marketing and Data Analytics.