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Henkel is an international company employing over 52,000 people and operating in the chemical industry and consumer goods sectors (cleaning products, cosmetics) with brands such as Le Chat, Mir, Super Croix, and Schwarzkopf. It offers a wide range of diversified products and is recognized for its commitment to innovation, sustainability, and consumer satisfaction.

The role of a Business Developer Manager (BDM) holds a strategic position within organizations, acting as a link between the marketing and sales domains. In this article, we have the opportunity to interview Brahim Soussi, a Key Account Manager at Henkel. Brahim shares his expertise, shedding light on the challenges, essential skills, and promising career prospects within this dynamic and captivating profession.

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Created by the FNEGE (Fondation Nationale pour l'Enseignement de la Gestion des Entreprises - National Foundation for the Education in Business Management), the BSIS Label (Business School Impact System) measures the nature and the extent of the impact schools have, over their local and regional environment. emlyon business school receives the Label once again, for its positive impact on its local and regional environment.

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Antoine, Caroline and Tristan, three students in their last year at the Grande Ecole Program of emlyon business school, decided to start on an extraordinary adventure: the 2020 WAY project. A 6 month-trip over two continents, started on October 30th last, with a view to making a documentary on “alternative traveling” and raising awareness on the environmental impact of traveling.

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emlyon business school has used its know-how and expertise to develop an excellence program for people with senior managerial responsibilities in the DESCOURS & CABAUD Group. Entitled ‘Premium', the course was provided for nine people who are destined to play their part in the future design and deployment of the Group's strategy.

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emlyon
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How to overcome the myth of Sisyphus and anchor new practices in the long-term?

If habits or behaviors are hard to change, maintaining changes in the long term can turn out to be just as difficult, and even more so. The myth of Sisyphus is a striking illustration of how certain tasks can seem endless and pointless, a source of discouragement for those who are trying to make significant changes in their lives or their environment. So then, how do you overcome the risk to keep on restarting over and over again and increase the chances to make change sustainable.

This question is essential for managers and is one of the central preoccupations of emlyon business school, who is devoted to supporting companies on their journey to sustainable performance, notably by rolling out customized transformation programs.

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