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Immerse yourself in an international experience, Learn and Explore French culture by joining our Summer School programs.

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Sous-domaine
emlyon
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NODATA156
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NODATA1567
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marketing-business-development.webp
Fonction ou formation du témoin

MSc in International Marketing & Business Development

Testimony of

Matthew Pommier

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From market analysis to negotiation, these are the skills that will set you apart in marketing and business development. If you’re drawn to a fast-paced, people-focused career that combines creativity with commercial strategy, marketing and business development could be the right fit. Success in these roles often means working across markets, interpreting customer needs, and contributing to commercial outcomes, sometimes in unfamiliar environments or under tight deadlines. These kinds of skills can be introduced in the classroom, but they’re developed by applying them, whether that’s collaborating with international teams, completing a hands-on internship, or solving business problems in real-world settings. 

BusinessBecause spoke to Matthew Pommier, a student of the MSc in International Marketing & Business Development at emlyon business school, to find out how the skills he’s learning are preparing him for a successful career.  

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The Post-graduate teams of Institut Paul Bocuse and emlyon business school gave the students of the MSc in International Hospitality Management program a very interesting and exciting program consisting of visits in London as part of the program’s Hospitality Week this April.

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emlyon business school will temporarily close its doors in August before the upcoming academic intakes and start of classes across its campuses. Find all key information regarding the summer closure and the schedule for the 2025-2026 academic intake.

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Sustainability and Tourism: The two words can first appear contradictory. Tourism indeed generates air pollution with transports, waste, as well as soil and water pollution.
However, the tourism industry has made significant strides toward reducing its ecological footprint. How can the hospitality industry improve in this area? Is this trend really a true concern for travelers?

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Fonction ou formation du témoin

MSc in International Hospitality Management (2015)

Testimony of

Pauline Mey

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Following a grounding in the areas of catering, wine and beverages, Pauline Mey saw an opportunity to create a niche in the hospitality market by setting up eco-responsible, technologically advanced hostels for clients from around the world seeking 3–4-star quality of service at a price that’s right. Duly equipped with the emlyon business school and Institut Lyfe (formerly Institut Paul Bocuse) MSc in International Hospitality Management, she successfully navigated a business launch that could have been blighted by the COVID-19 pandemic to make a real name for herself and her business venture “Beau M Hostel”.

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Fonction ou formation du témoin

MSc in International Hospitality Management

Testimony of

Chloé SCHWAB, Inès CHARAVEL, and Thomas BARBARAT

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Contenu - Text enrichi 1

In a dynamic fusion of academia and industry, MSc in International Hospitality Management's students at emlyon business school and the Institut Lyfe (formerly Institut Paul Bocuse) have engaged in innovative concept development for the sector of hotel brand design. Under the guidance of professionals and in collaboration with the leading hospitality brand, Accor, these students embarked on an exciting journey of creativity, strategic thinking, and their usual pursuit of excellence. Among them, Chloé SCHWAB, Inès CHARAVEL, and Thomas BARBARAT, three students of the MSc in International Hospitality Management, have graciously shared their insights and experiences, shedding light on the innovative concepts that have emerged from this remarkable project.

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Fonction ou formation du témoin

MSc in International Hospitality Management (2018)

Testimony of

Inès El Baba

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Having nurtured a childhood dream to become a chef and then gone through generalist business studies at Bachelors level, Inès El Baba joined emlyon in 2017 with a clearer plan of how she was going to make her way in the hospitality industry. She recounts a tale of opportunities, international exposure and successful immersion into the working world.

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Committed to strengthening the hybridization of students' knowledge, emlyon business school is contributing to the launch of the first-ever the Collège des Hautes Études Lyon Sciences (CHELS) of the very first Inter-Institutional Degree “Major Transitions: Measuring and Understanding to Take Action”, initiated by the Collège des Hautes Études Lyon Sciences (CHELS). This unique program, with a transdisciplinary dimension, embodies a common ambition: to train a new generation of students capable of thinking and acting in response to the complexity of transitions, through the diversity of knowledge and skills. 

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