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They are the center of attention: youngsters from generation Z are overturning the codes of work. Both committed and career-driven, “zoomers” make companies change their position and reconsider their strategy to attract, recruit and retain them. What are their expectations and their likes? How to get their attention? Answers provided by emlyon business school and the Accor Group.

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Behind every emlyon business school training program lies a carefully considered student recruitment strategy designed to enrich the entering cohort and the learning experience that awaits. For an MSc so geared towards strategic thinking, the school's MSc in Strategy & Consulting is an especially apt example. Associate Professor Guillaume Carton, current student Thibaut Parère, and alumna Laura Bailet share their views on a program that embraces difference and is underpinned by clear pedagogical objectives.

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emlyon
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