We are thrilled to announce Branding Research Day on May 5th, 2022, at the Musée Gadagne located in the center of Lyon’s magical old town. Hosted by emlyon business school’s Lifestyle Research Center, this daylong, face-to-face event aims to bring together academic and professional speakers and audiences to cross-fertilize insights regarding the contemporary state of the art in branding.

We will start the day with invited talks by two of the world’s leading experts on the topic. Douglas Holt will present brand new insights on his cultural strategy paradigm drawing on his forthcoming book How Brands Innovate. Giana Eckhardt will expand on brand storytelling based on her recent HBS case and latest research. The event will continue with research presentations by two junior scholars: Stephanie Kogler on brand citationality and Anil Isisag on doppelgänger brand images. We will conclude the day with a roundtable featuring branding professionals from hospitality, luxury fragrance, and sustainable food industries.

We warmly welcome researchers, practitioners, and students of branding to join our event. Please direct your queries about the academic program to event organizers Anil Isisag (isisag at em-lyon dot com) or Karine Raïes (kraies at em-lyon dot com). For practical information (accommodation and travel), please contact Florence Thizy (ext-thizy at em-lyon dot com).

We look forward to seeing you in Lyon!

We are delighted to announce that the “Sustainability Research Day II” is taking place next 27 April at Musée Gadagne – Lyon (from 9:30 to 17:30).

This research day aims to bring together scholars to initiate a critical and multidisciplinary debate on the responsibility and responsiveness of institutions to address, attain, and criticize Sustainable Development Goal (SDG) 12: Responsible Consumption and Production.

We welcome researchers, practitioners, and students interested in such critical topics to join our event. Please direct your queries about the academic program to event organizers Handan Vicdan (vicdan@em-lyon.com) or Jannsen Santana (santana@em-lyon.com). For practical information (accommodation and travel), please contact Emmanuelle Ravinet (ravinet@em-lyon.com).

We look forward to seeing you all in the beautiful and spring-blooming Lyon.

Registration:

Registration is free of charge. Since we need to specify the exact number of participants for the seating capacity and catering services, registration is required for participation. The deadline for registration is the 14^th of April.

Are you a Phd student or researcher and curious about working with video in research but not sure how or where to start? Join us for a workshop in the craft of videography at emlyon business school in Lyon, France, 19-21 June 2024.

The workshop is led by Joonas Rokka, professor and director of PhD program at emlyon.

In the workshop, expert lectures will be combined with a hands-on videography research project conducted in teams. The project will be both designed and completed during the workshop under supervision. The workshop will provide participants with the theoretical and practical tools needed for videographic work in their respective field in an intimate and explorative setting. Insights are provided on how scholars can submit and publish their videography in academic and other impactful platforms.

Interested in attending?
Please submit a motivation letter (max 500 words) explaining why you would like to apply and how the workshop would benefit your work by 31 March 2024 to: rokka(at)em-lyon.com

Acceptance will be notified early April together with the final schedule and selected pre-readings and films. There is no participation free but participants are expected to arrange their own travels and accomodation. Please note that active participation during the whole workshop is expected from the participants.

For questions please contact: rokka (at) em-lyon.com 

The workshop is funded by the Lifestyle Research Center, emlyon. 

Interested in knowing more?
Please consider viewing this introductory material about videography in research:

WHAT IS VIDEOGRAPHIC RESEARCH?