Develop expertise at the intersection of data, AI, and digital marketing
Gain the skills to analyze data, leverage AI, and drive digital strategies that create real business impact. Explore emlyon business school’s specialized programs designed to prepare you for high-demand careers in analytics, AI, and digital marketing.
- Taught in English
- Program duration : 12 to 24 months
- Paris campus, with international periods
- Internship or professional experience included
- For students holding a bachelor's degree minimum
- Next Intake: September 2026
Master in Digital Marketing & Data Analytics
Develop expertise in data-driven digital marketing and acquire the skills to create, execute, and optimize strategies using advanced analytics and consumer insights. Prepare for careers such as CRM Manager, Digital Marketing Manager, or Data Analyst.
Master in Data Science & Artificial Intelligence Strategy
Master data and AI strategy to drive business decisions and innovation. Prepare for careers as a Data Strategist, AI Consultant, or Business Intelligence Manager.
MSc in Healthcare Innovation & Data Science
Drive innovation in healthcare through data science and digital technologies. Prepare for high-impact careers in biotech, medtech, pharmaceuticals, or healthcare consulting.
Fill in the form to download the brochure for the program of your choice.
Master in Digital Marketing & Data Analytics
Master data-driven digital marketing and analytics while gaining the skills to design, implement, and optimize marketing strategies using advanced analytics, consumer insights, and tools like Python, SQL, and Google Analytics. Gain hands-on experience through real-world projects in a multicultural, international learning environment.
- Program in 12 or 24 months
- Taught in English
- Delivered in Paris with international periods
- Become a Digital Marketing Manager or Data Analyst
- Master's degree authorized by the French Ministry of Higher Education, Research and Innovation (CEFDG)
Master in Data Science & Artificial Intelligence Strategy
Gain hands-on experience in data science, AI, and business analytics through real-world projects and international exposure. Learn to leverage advanced tools and develop responsible, ethical AI strategies in a dynamic, multicultural learning environment.
- Program in 12 or 24 months
- Taught in English
- Delivered in Paris with international periods
- Become a AI Strategist or Business Intelligence Analyst
- Master's degree authorized by the French Ministry of Higher Education, Research and Innovation (CEFDG)
MSc in Healthcare Innovation & Data Science
Gain cutting-edge expertise at the intersection of healthcare, data science, and innovation. Through real-world projects, collaboration with industry leaders, and international immersion programs, you will develop the analytical, technical, and strategic skills needed to transform complex healthcare data into actionable insights. Learn how AI, digital technologies, and innovative solutions are reshaping healthcare systems worldwide and prepare to lead impactful change across hospitals, pharmaceutical companies, medtech, and consulting firms.
- Program in 12 or 24 months
- Taught in English
- Delivered in Lyon with international periods
- Become a Clinical Data Manager or a Health Data Scientist
- Master of Science accredited by the Conférence des Grandes Ecoles
Career Center & alumni
Career support from day one, including workshops, coaching, and digital resources
Conferences and thematic programs for skill development
Access to a global network of 48,000 alumni for guidance and job opportunities
"I chose emlyon business school for the solid curriculum in digital marketing and data analytics, as well as its hands-on learning culture. The program’s training in programming and strategic innovation aligns perfectly with my goals. Additionally, we have the opportunity to participate in international exchanges, which help us cultivate an international perspective.
Join a top-ranked international business school
As one of Europe’s leading business schools, emlyon combines academic rigor with a strong international outlook. Ranked among the top business schools by the Financial Times, it offers students access to renowned faculty, a global network of corporate and academic partners, and programs designed to meet the evolving demands of the job market.
