Branding Research Day

We are thrilled to announce Branding Research Day on May 5th, 2022, at the Musée Gadagne located in the center of Lyon’s magical old town. Hosted by emlyon business school’s Lifestyle Research Center, this daylong, face-to-face event aims to bring together academic and professional speakers and audiences to cross-fertilize insights regarding the contemporary state of the art in branding.

We will start the day with invited talks by two of the world’s leading experts on the topic. Douglas Holt will present brand new insights on his cultural strategy paradigm drawing on his forthcoming book How Brands Innovate. Giana Eckhardt will expand on brand storytelling based on her recent HBS case and latest research. The event will continue with research presentations by two junior scholars: Stephanie Kogler on brand citationality and Anil Isisag on doppelgänger brand images. We will conclude the day with a roundtable featuring branding professionals from hospitality, luxury fragrance, and sustainable food industries.

We warmly welcome researchers, practitioners, and students of branding to join our event. Please direct your queries about the academic program to event organizers Anil Isisag (isisag at em-lyon dot com) or Karine Raïes (kraies at em-lyon dot com). For practical information (accommodation and travel), please contact Florence Thizy (ext-thizy at em-lyon dot com).

We look forward to seeing you in Lyon!