In an increasingly competitive business environment, a company’s success depends on its agility and process optimization. Sales enablement has emerged as an essential strategic field since it gives sales teams the tools, content, and training they need to become more effective.

As part of the partnership between emlyon business school and the London Interdisciplinary School (LIS), Anaïs Berger, a second-year Global BBA student, had the opportunity to embark on a unique academic experience in London. This exchange program, launched in May 2024, allows our students to explore innovative interdisciplinary approaches and work on real-world issues.

A purchasing manager is responsible for acquiring the goods and services a company needs to function efficiently and cost-effectively. Acting as the link between suppliers and internal teams, they negotiate contracts, manage supplier relationships, and ensure timely delivery within budget and quality standards.

More than just buying, the role involves strategic planning, analyzing market trends, assessing risks, and aligning procurement with business goals. In sectors like manufacturing, retail, or healthcare, purchasing managers play a key role in maintaining smooth operations and controlling costs.

As supply chains grow more complex, this role increasingly demands skills in negotiation, data analysis, and sustainable sourcing. The purchasing manager is now a strategic actor, helping businesses navigate global markets, mitigate risks, and gain a competitive edge.

Incubator coach refers to a specialized business coach who guides early-stage entrepreneurs through an “incubation” process designed to accelerate idea validation, product development, and market readiness. Unlike general business coaches, an incubator coach blends mentorship, structured training, and hands-on support, helping founders build clarity, test assumptions quickly, and create sustainable growth plans. 

In the fast-paced world of business, a market manager holds the key to a company’s growth and success. Armed with a deep understanding of market trends and a talent for building effective marketing strategies, they are responsible for managing projects, developing products, and leading cross-functional teams to ensure that each campaign achieves its full potential. From crafting compelling brand messages to analyzing customer data and optimizing advertising efforts across digital and social media channels, the market manager operates at the intersection of creativity and precision. Their ability to collaborate with various departments, oversee sales performance, and leverage advanced software tools makes them an essential driver of company growth. With the right blend of strategic thinking, leadership, and a passion for innovation, a market manager can transform a company’s market presence and ensure consistent success across a wide range of industries. A successful market manager must be dedicated to their role, balancing creative and analytical tasks, and effectively applying their skills to drive the business forward.