Behind every viral advertisement, successful digital campaign, and impactful media strategy stands the advertising manager, a pivotal role that blends marketing expertise with creative leadership. With a focus on driving sales, managing budgets, and creating engaging content, advertising managers play a vital role in shaping how products and services are perceived in the market. Their responsibilities span from planning media strategies to overseeing the creation of advertisements across various platforms—ensuring the campaign's message reaches the right consumer at the right time. Equipped with skills in analytics, digital tools, and a deep understanding of market trends, they are the architects of impactful communication. Whether you're looking to work with global brands or focus on innovative digital strategies, the advertising manager role offers a range of career opportunities. Discover how this profession offers the chance to make a lasting impact on the future of advertising.
The graduation ceremony of emlyon business school’s class of 2025 celebrated the remarkable journeys of nearly 340 graduates from the Executive Education programs. It was an emotional moment, marked by commitment and impact, that signaled the beginning of a new chapter in their professional lives.
Artificial intelligence (AI) is probably the next industrial revolution. According to the 2019 predictions for PwC's AI, this technology could bring more than $15 trillion to the global economy by 2030. In the short term, the greatest economic growth potential related to artificial intelligence lies in increasing productivity by automating processes, especially at work. Indeed, this development allows companies to remove workers from low value-added tasks so that they can focus on those that create the most value.
However, these same productivity opportunities also concern customers and users: With chatbots, personal assistants, and recommendations, AI promises time savings for users, but how are companies using AI to improve the user experience?
Beyond time-saving objectives, does AI generate a better user experience?
MSc in Finance Student
Anthony Brossard
One of the many positives to have emerged from the overhauling 3 years ago of the emlyon business school MSc in Finance is the International Seminar. The most recent edition brought together the 167 students of the current cohort for a highly US-oriented set of challenges embracing the worlds of corporate and quantitative finance, the gaming industry, freight services, and cryptocurrency. Program Co-Director France Bachelot and one of the winning finalists Anthony Brossard share their views on this multi-faceted challenge.
MSc in Strategy & Consulting student
Gisele
Gisele joined the MSc in Strategy & Consulting (new Master in Strategy and Consulting) last September willing to develop the technical and business oriented skills required to succeed in the strategy and consulting fields. Find out more about why she chose emlyon business school and what she hopes to achieve from her time in the program.
Master in Management, Finance & Tech
Leonardo Deschaseaux
During his triple degree master's program, Leonardo Deschaseaux landed a Microsoft internship. From that, he found a top tech job at Zelros, an artificial intelligence insurtech firm.
The DaVinci Robot was originally devised by NASA and DARPA (Defense Advanced Research Projects Agency) to remotely operate on soldiers on the battlefield, in the absence of surgery equipment and surgeons were not available. However, the project failed due to financial issues. Undaunted and convinced of the huge potential of this technology, MIT engineers bought its patent. The DaVinci Robot has since become the most famous surgeon robot in the world. It is designed to facilitate complex surgery using a minimally invasive approach. A surgeon controls the DaVinci Robot from a console.
Thanks to various wearable fitness trackers, it’s easy to keep track and monitor your own health like never before.
Almost every sector in the world is now using data intelligence. It’s a very lucrative market that offers various innovative solutions. The health sector is no exception. The impact that collecting and analyzing data can have on patients’ experience is revolutionary.