A business analyst is a professional who acts as a bridge between business needs and technical solutions. Their role is to analyze processes, gather requirements, and identify opportunities for improvement to help organizations make data-driven decisions. Business analysts work closely with stakeholders to understand challenges, translate them into clear specifications, and ensure that technology or strategy solutions align with business goals. They often use tools like process mapping, data modeling, and performance metrics to evaluate options and recommend changes. Found in industries such as finance, healthcare, IT, and consulting, business analysts are key to driving efficiency, reducing costs, and supporting digital transformation. Their mix of analytical skills, communication abilities, and business knowledge makes them essential in shaping strategies and ensuring successful project outcomes.
A Bachelor’s degree and a BBA (Bachelor of Business Administration) are both three- or four-year degrees, but they are not exactly equivalent. The Bachelor’s degree is a generalist program that can be tailored to various fields. It primarily aims to provide a solid, practical foundation, offering strong employability upon graduation or the option to pursue a master’s degree. The BBA, on the other hand, is a Bachelor’s degree specializing in management and international business. It is often offered by business schools as a four-year program and emphasizes international exposure.
On February 6, 2025, the Paris campus of emlyon business school hosted the first edition of the Tech & Data Day, an event dedicated to recruiting talent passionate about data science, digital strategies, artificial intelligence, and digital transformation.
This gathering brought together around fifteen renowned companies, including Amazon, Meta, Rakuten, Engie, Dailymotion, Air Liquide… providing over 200 students the opportunity to expand their professional networks, deepen their understanding of the market, and seize new career opportunities.
Sales enablement is a set of processes and technologies that aim to make sales teams more effective. It gives sales representatives the tools and content they need to engage and convert prospects into customers. By aligning sales and marketing, it maximizes the effectiveness of interactions and improves the customer experience.
In an era of fast-changing customer expectations and increasingly fierce competition, optimizing sales performance is essential. Sales process digitalization and artificial intelligence play a key role in this transformation by improving content management, automating tasks, and personalizing interactions to make sales teams more effective.
The main functions of Sales Enablement are content development and management, training and on-boarding for new arrivals, sales tools, sales performance analysis, cooperation and strategies for communication with sales teams, and implementation of feedback mechanisms.
In an increasingly competitive business environment, a company’s success depends on its agility and process optimization. Sales enablement has emerged as an essential strategic field since it gives sales teams the tools, content, and training they need to become more effective.
As part of the partnership between emlyon business school and the London Interdisciplinary School (LIS), Anaïs Berger, a second-year Global BBA student, had the opportunity to embark on a unique academic experience in London. This exchange program, launched in May 2024, allows our students to explore innovative interdisciplinary approaches and work on real-world issues.
The future campus will be the figurehead of emlyon’s digital ecosystem. It will provide a hybrid teaching environment, tailored to new uses and to the School’s goal of 20% online courses by 2025.
A purchasing manager is responsible for acquiring the goods and services a company needs to function efficiently and cost-effectively. Acting as the link between suppliers and internal teams, they negotiate contracts, manage supplier relationships, and ensure timely delivery within budget and quality standards.
More than just buying, the role involves strategic planning, analyzing market trends, assessing risks, and aligning procurement with business goals. In sectors like manufacturing, retail, or healthcare, purchasing managers play a key role in maintaining smooth operations and controlling costs.
As supply chains grow more complex, this role increasingly demands skills in negotiation, data analysis, and sustainable sourcing. The purchasing manager is now a strategic actor, helping businesses navigate global markets, mitigate risks, and gain a competitive edge.
Incubator coach refers to a specialized business coach who guides early-stage entrepreneurs through an “incubation” process designed to accelerate idea validation, product development, and market readiness. Unlike general business coaches, an incubator coach blends mentorship, structured training, and hands-on support, helping founders build clarity, test assumptions quickly, and create sustainable growth plans.
Every successful business, construction site, or software development initiative has one thing in common: a project manager ensuring everything runs smoothly. A project manager is more than just an organizer. They are a problem-solver, leader, and strategist. Employers seek skilled professionals with expertise in project methodologies, resource allocation, and change management. With formal education, training, and qualifications from top institutes, this career offers growth opportunities, competitive salaries, and leadership roles in diverse industries.
What does it take to succeed in this role? What degrees, profile, and skills are required? If you're considering a career in project management, read on to discover the path to becoming a specialist in this dynamic field.