“London is not only the city that organized the most televised Olympic games of all times, but Great Britain is also the country of modern sports,” says MSc in Sports, Entertainment & Lifestyle Industry Director, Antoine Haincourt. With this in mind and with the Six Nations Rugby matches afoot, the cohort is packed their bags to head from emlyon business school’s Paris campus to spend 4 incredible days in and around London, England!

We live in a world of data, and data science combines the principles and practices of mathematics, statistics, artificial intelligence, and computer engineering to extract, clean, analyze, and interpret vast amounts of both structured and unstructured data.

The emlyon business school Master in Digital Marketing and Data Analytics provides a perfect illustration of a continued ambition to produce the ideal candidates for recruiting companies, whilst also offering something that no-one else on the higher education market can currently lay claim to. The Python Coding course that forms a part of the program is representative of this drive to attract and prepare hybrid student profiles capable of marrying science with marketing.

Experience the time lapse implementation of an agile method, and the design thinking approach to develop a mobile solution mockup in less than 3 days: this is what the 500 year-2 students of the Global BBA program experienced firsthand, on all 4 campuses: Saint-Etienne, Casablanca, Paris and Shanghai.

The current GBBA cohort exemplifies the international scope of the program and its appeal to students worldwide, drawing participants from a diverse range of countries. Melissa El Sokhen (Lebanon), Dmytro Hlumenko (Ukraine), and Eduard Scholl (Germany) explain the reasons behind their choice of studies, the structure that helped them settle into life at emlyon, and the main takeaways from this key stage in their educational and professional journey.