Bachelor and a BBA (Bachelor of Business Administration) are both undergraduate degrees at the bac+3 or bac+4 level, but they don't have exactly the same positioning. The Bachelor's is a general program offered by numerous schools and universities, which can be oriented toward different fields (management, communications, IT, design, etc.). It mainly aims to provide solid, practical foundations with strong employability upon graduation or the possibility of continuing with a master's degree. The BBA, on the other hand, is a Bachelor's degree specialized in international management and business administration. It's often awarded by business schools over 4 years and emphasizes international exposure (semesters abroad, courses in English, dual degrees). In summary, the Bachelor's is a broad and adaptable degree depending on the chosen sector, while the BBA is a more demanding and internationally recognized program, ideal for those who want a career in global business.
On February 6, 2025, the Paris campus of emlyon business school hosted the first edition of the Tech & Data Day, an event dedicated to recruiting talent passionate about data science, digital strategies, artificial intelligence, and digital transformation.
This gathering brought together around fifteen renowned companies, including Amazon, Meta, Rakuten, Engie, Dailymotion, Air Liquide… providing over 200 students the opportunity to expand their professional networks, deepen their understanding of the market, and seize new career opportunities.
Sales enablement is a set of processes and technologies that aim to make sales teams more effective. It gives sales representatives the tools and content they need to engage and convert prospects into customers. By aligning sales and marketing, it maximizes the effectiveness of interactions and improves the customer experience.
In an era of fast-changing customer expectations and increasingly fierce competition, optimizing sales performance is essential. Sales process digitalization and artificial intelligence play a key role in this transformation by improving content management, automating tasks, and personalizing interactions to make sales teams more effective.
The main functions of Sales Enablement are content development and management, training and on-boarding for new arrivals, sales tools, sales performance analysis, cooperation and strategies for communication with sales teams, and implementation of feedback mechanisms.
In an increasingly competitive business environment, a company’s success depends on its agility and process optimization. Sales enablement has emerged as an essential strategic field since it gives sales teams the tools, content, and training they need to become more effective.
As part of the partnership between emlyon business school and the London Interdisciplinary School (LIS), Anaïs Berger, a second-year Global BBA student, had the opportunity to embark on a unique academic experience in London. This exchange program, launched in May 2024, allows our students to explore innovative interdisciplinary approaches and work on real-world issues.
The future campus will be the figurehead of emlyon’s digital ecosystem. It will provide a hybrid teaching environment, tailored to new uses and to the School’s goal of 20% online courses by 2025.
A purchasing manager is responsible for acquiring the goods and services a company needs to function efficiently and cost-effectively. Acting as the link between suppliers and internal teams, they negotiate contracts, manage supplier relationships, and ensure timely delivery within budget and quality standards.
More than just buying, the role involves strategic planning, analyzing market trends, assessing risks, and aligning procurement with business goals. In sectors like manufacturing, retail, or healthcare, purchasing managers play a key role in maintaining smooth operations and controlling costs.
As supply chains grow more complex, this role increasingly demands skills in negotiation, data analysis, and sustainable sourcing. The purchasing manager is now a strategic actor, helping businesses navigate global markets, mitigate risks, and gain a competitive edge.
Incubator coach refers to a specialized business coach who guides early-stage entrepreneurs through an “incubation” process designed to accelerate idea validation, product development, and market readiness. Unlike general business coaches, an incubator coach blends mentorship, structured training, and hands-on support, helping founders build clarity, test assumptions quickly, and create sustainable growth plans.
Every successful business, construction site, or software development initiative has one thing in common: a project manager ensuring everything runs smoothly. A project manager is more than just an organizer. They are a problem-solver, leader, and strategist. Employers seek skilled professionals with expertise in project methodologies, resource allocation, and change management. With formal education, training, and qualifications from top institutes, this career offers growth opportunities, competitive salaries, and leadership roles in diverse industries.
What does it take to succeed in this role? What degrees, profile, and skills are required? If you're considering a career in project management, read on to discover the path to becoming a specialist in this dynamic field.
In the fast-paced world of business, a market manager holds the key to a company’s growth and success. Armed with a deep understanding of market trends and a talent for building effective marketing strategies, they are responsible for managing projects, developing products, and leading cross-functional teams to ensure that each campaign achieves its full potential. From crafting compelling brand messages to analyzing customer data and optimizing advertising efforts across digital and social media channels, the market manager operates at the intersection of creativity and precision. Their ability to collaborate with various departments, oversee sales performance, and leverage advanced software tools makes them an essential driver of company growth. With the right blend of strategic thinking, leadership, and a passion for innovation, a market manager can transform a company’s market presence and ensure consistent success across a wide range of industries. A successful market manager must be dedicated to their role, balancing creative and analytical tasks, and effectively applying their skills to drive the business forward.