Concours-PCE-2024-1-1.webp
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The Business Creation Project (BCP), integrated into the Master in Management - Grande École Program at emlyon business school, is a flagship initiative that combines entrepreneurial learning with direct interaction with the business world. Each year, it engages over 1,200 students organized into teams of six.

Since its inception in 1996, the Business Creation Project has stood out as a unique educational experience, with more than 3,500 projects completed to date, some of which have led to the creation of real businesses.

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devenir-entrepreneur-emlyon.webp
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An entrepreneur is an individual who creates, develops, or takes over a business by mobilizing resources, financial, human, and technical, to turn an idea into a viable venture. Beyond managing day-to-day operations, entrepreneurs identify opportunities, take calculated risks, innovate, and drive growth. They may work independently or with partners to structure and scale their business, contributing not only to economic activity but also to market transformation and societal needs. Key traits include initiative, adaptability, and resilience in the face of uncertainty. Entrepreneurs operate under various legal statuses, such as micro-enterprise, sole proprietorship, or limited liability company, each offering distinct advantages in taxation, liability, and administration. Their ultimate goal is to transform ideas into sustainable businesses that generate value, impact markets, and foster long-term success.

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Behind every viral advertisement, successful digital campaign, and impactful media strategy stands the advertising manager, a pivotal role that blends marketing expertise with creative leadership. With a focus on driving sales, managing budgets, and creating engaging content, advertising managers play a vital role in shaping how products and services are perceived in the market. Their responsibilities span from planning media strategies to overseeing the creation of advertisements across various platforms—ensuring the campaign's message reaches the right consumer at the right time. Equipped with skills in analytics, digital tools, and a deep understanding of market trends, they are the architects of impactful communication. Whether you're looking to work with global brands or focus on innovative digital strategies, the advertising manager role offers a range of career opportunities. Discover how this profession offers the chance to make a lasting impact on the future of advertising.

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Testing the mettle of tomorrow’s expert analysts.webp
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MSc in Finance Student

Testimony of

Anthony Brossard

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One of the many positives to have emerged from the overhauling 3 years ago of the emlyon business school MSc in Finance is the International Seminar. The most recent edition brought together the 167 students of the current cohort for a highly US-oriented set of challenges embracing the worlds of corporate and quantitative finance, the gaming industry, freight services, and cryptocurrency. Program Co-Director France Bachelot and one of the winning finalists Anthony Brossard share their views on this multi-faceted challenge.

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Gisele, MSc in Strategy & Consulting student.webp
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MSc in Strategy & Consulting student

Testimony of

Gisele

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Gisele joined the MSc in Strategy & Consulting (new Master in Strategy and Consulting) last September willing to develop the technical and business oriented skills required to succeed in the strategy and consulting fields. Find out more about why she chose emlyon business school and what she hopes to achieve from her time in the program.

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Léonardo + student + emlyon.webp
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Master in Management, Finance & Tech

Testimony of

Leonardo Deschaseaux

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During his triple degree master's program, Leonardo Deschaseaux landed a Microsoft internship. From that, he found a top tech job at Zelros, an artificial intelligence insurtech firm.

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How Data Intelligence is challenging the Health Sector.webp
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The DaVinci Robot was originally devised by NASA and DARPA (Defense Advanced Research Projects Agency) to remotely operate on soldiers on the battlefield, in the absence of surgery equipment and surgeons were not available. However, the project failed due to financial issues. Undaunted and convinced of the huge potential of this technology, MIT engineers bought its patent. The DaVinci Robot has since become the most famous surgeon robot in the world. It is designed to facilitate complex surgery using a minimally invasive approach. A surgeon controls the DaVinci Robot from a console.

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