MSc in Luxury Management & Marketing
Clarisse
Launched at the beginning of the 2023-24 academic year by emlyon business school and Ecole Centrale de Lyon, the BSc Data Science for Responsible Business provides an in-depth and intensive introduction in the first year of the four-year program to the key tools and skills future Data Analysts will need to master. Central to this objective is the “Databases and Data Visualization” module, led by Professors Jean Savinien (Academic Director and Associate Professor of Mathematics) and Zied Bouyahya (Associate Professor).
A sales representative is a professional responsible for promoting and selling a company’s products or services to potential customers. Their main role is to identify prospects, present solutions that meet client needs, negotiate terms, and close sales. Sales representatives often serve as the primary point of contact between a business and its clients, building relationships to drive revenue and ensure customer satisfaction. Depending on the industry, they may work in business-to-business (B2B) or business-to-consumer (B2C) contexts, handling tasks such as product demonstrations, contract preparation, and after-sales support. Strong communication, persuasion, and customer service skills are essential for success in this role.
As their last semester in Shanghai has come to an end and all MSc in Luxury Management & Marketing students have now started their final internships, let’s take the time to reflect on the highlight of this semester: the In-Company project. This project focuses on different luxury-related topics including supporting the development of the market strategy of companies in Asia, building qualitative market research on Chinese consumers, helping companies with their strategic plans for expansion, and other research-based projects.
As part of our semester at London College of Fashion, we got the chance to experience at the fullest the exciting experience of London Fashion Week.
The rise of social media has totally disrupted the traditional communication of clubs, brands and athletes. The relationship between athletes and the public has been largely transformed: for athletes, social media is an excellent means of engaging in conversations with fans. Social media is also a highly productive market: it allows brands and sponsors to reach thousands or sometimes millions of followers, with reduced costs in comparison to traditional advertising.
How do athletes use this new media? What types of opportunities are emerging in the sport industry?
MSc in International Marketing & Business Development
Victor-Lazar BADIN
The MSc in International Marketing & Business Development students recently participated in a transformative seminar in Sweden in December, a pivotal component of their global academic journey. Exploring the Swedish business landscape, characterized by its commitment to happiness, innovation, and sustainability, the seminar provided valuable insights. Victor-Lazar BADIN, an MSc participant, shares reflections in an interview, highlighting key aspects such as entrepreneurship, social welfare, sustainability, and Sweden's role in Nordic dynamics. The experience offered a unique perspective on doing business in a country with distinct cultural nuances and the necessity for adaptation.
The second edition of the "Assises de la Finance Responsable" organized by the MSc in Finance program at emlyon business school on March 20th, 2025, provided a platform for a strategic dialogue on the critical intersection of risk management and sustainable value creation in Finance with a particular focus for this edition on climate change and environment. Editor’s note: The MSc in Finance program is evolving into the Master in Finance for the 2025 intake.
There are many reasons to pursue a Master's Degree in Artificial Intelligence. Artificial intelligence is here now, and it’s here to stay. It has become essential to understand the technologies behind AI, such as machine learning tools and techniques, deep learning, statistical learning, neural networks, virtual and augmented reality, robotics, optimization, data analysis, and algorithms, as well as AI’s history and evolution.
MSc in Luxury Management & Marketing
Liqi OU
Liqi OU is a current student of the MSc in Luxury Management & Marketing and one of the 6 new emlyon business school mentees selected by Dior to join the unique Women @Dior program (also read Clara Lenoir’s testimonial). Liqi took the time to reflect on what she’s expecting from this brand new and exciting experience.