A Product Owner (PO) is a key role within agile Scrum teams, responsible for maximizing the value of a product by managing the product backlog and prioritizing development tasks. Acting as the liaison between stakeholders and the development team, the PO ensures that the product meets the needs of users and aligns with business goals. They define user stories, clarify requirements, and make critical decisions regarding feature implementation during sprints. Their responsibilities involve continuous communication, stakeholder engagement, and adapting the product strategy based on user feedback and market trends. Ultimately, the Product Owner plays a vital role in guiding the development process and driving the success of a product in a fast-paced, digital landscape.

Becoming a professional in the field of Strategy & Consulting is challenging and rewarding in equal measure. Whilst the dedicated emlyon MSc Strategy and Consulting program creates the very best learning conditions in which to prepare for the reality of working in the field, nothing replaces actually doing so. Students and alumni of the program recount their first-hand, in-company experience of the profession.

Antoine Gueguen, former student-athlete and graduate of emlyon business school’s MSc in Sports, Entertainment & Lifestyle, has turned his passion for sports into a career at Nike. From playing tennis in Paris and the US to gaining experience in merchandising and business development, his journey shows how a specialized sports management degree can open doors in the global sports industry.

Now that digital marketing has revolutionized the way of doing business globally, industries worldwide are feeling the pressure. More and more people whether they come from corporate communications or non-digital backgrounds, be they digital natives or inexperienced users are realizing that they need to learn about the latest digital methods as well as the current marketing trends and strategies for building customer loyalty in order to gain a big-picture perspective. In this regard, a Digital Marketing & Data Analytics Master is extremely helpful, if not indispensable.

How can you ensure the effectiveness of an advertising campaign and maximize its impact on the target audience? That’s where the media planner comes in a strategic planning expert who analyzes consumer behavior, selects the best distribution channels, and optimizes budget allocation. Sought after by agencies, advertisers, and communication firms, this profession is accessible with a bachelor's or master’s degree (Bac+3 to Bac+5) from universities, business schools, or specialized programs. Whether working as a full-time employee or a freelancer, media planners enjoy diverse career opportunities. Salary, training, required skills, career prospects, discover everything you need to know to pursue a career in media planning and succeed in this dynamic field!

An international lawyer is a legal professional who specializes in international law, advising on the rules, treaties, and conventions that govern relationships between countries, organizations, and individuals across borders. This lawyer works within the legal profession to provide expert guidance to governments, multinational corporations, and non-governmental organizations on issues such as human rights, international trade, diplomacy, cross-border disputes, and environmental law. International lawyers frequently engage with international courts, arbitration panels, and global institutions like the United Nations, the International Court of Justice, and the World Trade Organization. Their expertise bridges domestic and international legal systems, ensuring compliance with treaties, regulations, and global standards, while facilitating complex cross-border negotiations. Key skills for an international lawyer include mastery of international treaties, conflict resolution, and navigating global regulatory frameworks. In today’s era of globalization, international lawyers play a critical role in shaping laws, policies, and agreements that extend beyond national boundaries.

A Supply Chain Director is a senior executive responsible for overseeing and optimizing an organization’s end-to-end supply chain operations. This role involves strategic planning, procurement, logistics, inventory management, and distribution to ensure products move efficiently from suppliers to customers. Supply Chain Directors coordinate cross-functional teams, implement technology solutions, and develop policies that reduce costs, improve quality, and enhance operational agility. They analyze market trends, forecast demand, and manage supplier relationships to maintain continuity and mitigate risks. Strong leadership, analytical skills, and expertise in supply chain software are essential for driving efficiency and supporting business growth. In short, a Supply Chain Director ensures that products and materials flow seamlessly, on time, and within budget, aligning operational performance with corporate objectives.

A Sales Engagement Director is a senior leader responsible for optimizing how sales teams connect with prospects and customers to drive revenue growth. This role focuses on developing and executing engagement strategies that improve communication, personalization, and conversion throughout the sales cycle. The Sales Engagement Director oversees the implementation of tools, content, and processes that help sales representatives build stronger relationships and increase productivity. Key responsibilities include managing engagement platforms, aligning sales and marketing efforts, analyzing performance data, and ensuring consistent customer experiences. By combining strategic leadership with data-driven insights, a Sales Engagement Director enhances team effectiveness, accelerates deal velocity, and supports overall sales enablement and business growth.