Following a grounding in the areas of catering, wine and beverages, Pauline Mey saw an opportunity to create a niche in the hospitality market by setting up eco-responsible, technologically advanced hostels for clients from around the world seeking 3–4-star quality of service at a price that’s right. Duly equipped with the emlyon business school and Institut Lyfe (formerly Institut Paul Bocuse) MSc in International Hospitality Management, she successfully navigated a business launch that could have been blighted by the COVID-19 pandemic to make a real name for herself and her business venture “Beau M Hostel”.
In a dynamic fusion of academia and industry, MSc in International Hospitality Management's students at emlyon business school and the Institut Lyfe (formerly Institut Paul Bocuse) have engaged in innovative concept development for the sector of hotel brand design. Under the guidance of professionals and in collaboration with the leading hospitality brand, Accor, these students embarked on an exciting journey of creativity, strategic thinking, and their usual pursuit of excellence. Among them, Chloé SCHWAB, Inès CHARAVEL, and Thomas BARBARAT, three students of the MSc in International Hospitality Management, have graciously shared their insights and experiences, shedding light on the innovative concepts that have emerged from this remarkable project.
Having nurtured a childhood dream to become a chef and then gone through generalist business studies at Bachelors level, Inès El Baba joined emlyon in 2017 with a clearer plan of how she was going to make her way in the hospitality industry. She recounts a tale of opportunities, international exposure and successful immersion into the working world.
Committed to strengthening the hybridization of students' knowledge, emlyon business school is contributing to the launch of the first-ever the Collège des Hautes Études Lyon Sciences (CHELS) of the very first Inter-Institutional Degree “Major Transitions: Measuring and Understanding to Take Action”, initiated by the Collège des Hautes Études Lyon Sciences (CHELS). This unique program, with a transdisciplinary dimension, embodies a common ambition: to train a new generation of students capable of thinking and acting in response to the complexity of transitions, through the diversity of knowledge and skills.
Sarah Lebreton arrived at emlyon on a mission to channel her thirst for international study and work experiences into the hospitality industry. Undeterred by the pandemic in 2020, her career has taken a fascinating turn in recent years, away from hotellerie towards the area of Food Service. She tells a tale of self-discovery and opportunities seized.
The message is loud and clear from emlyon students past and present – France’s third largest city provides a lively and cosmopolitan setting that is ideal for undergrads and postgrads looking for a vibrant student life. Discover Lyon, the city that hosts emlyon’s main campus, a historic, and forward-looking place that offers students an exceptional living and learning environment.
Far from being just the capital of one of the most visited countries in the world and a globally recognized historical and cultural icon, the “City of Lights” is also home to 750,000 students, 430,000 of whom are international according to Campus France 2023-24. It is ranked 7th best student city worldwide by QS Best Student Cities 2025. With its unique blend of lifestyle and professional opportunities, Paris provides the perfect setting for an enriching student life enhanced by the academic excellence to be found on emlyon’s centrally located campus.
The 9th Industrial Marketing Management Summit seeks to uphold its tradition of stimulating discussions, showcasing innovative research and contributing to the improvement of industrial market functioning. This year's event will highlight the latest developments in industrial and business-to-business marketing, blending theoretical insights with practical applications. Building on the achievements of past summits and the strong heritage of Industrial Marketing Management, the summit promises dynamic exchanges, fresh perspectives, and actionable solutions. Participants can look forward to academic research presentations in parallel sessions; a doctoral summit; and a collaborative academic-practitioner event (that has now become an essential highlight of the Industrial Marketing Management summits). The 9th Industrial Marketing Management Summit will also serve as the platform to launch a new initiative: the early career academic workshop.

Participant of the International MBA 2024
Martha Sanchez