Discover the power of collective intelligence
Impulsive or sheep-like, crowds often have a bad reputation. One of the most frequent criticisms is that they encourage conformity, or even foolishness. But what if, contrary to popular belief, crowds were actually better at making good decisions than the individuals within them?
Aurélien Baillon invites us to explore the theory of the wisdom of crowds through a fun and interactive approach based on Galton’s famous experiment. The researcher will highlight the predictive power and strength of collective intelligence, as well as its wide range of applications—from politics to online betting.
Bonus challenge: take part in Galton’s test yourself by guessing the number of marbles in our jar!
Program:
Tuesday, October 7, 2025
2 sessions: 2:00–3:30 pm and 3:30–5:00 pm
emlyon business school campus – 144 avenue Jean Jaurès, 69007 Lyon
Auditorium
This conference is open to all, subject to mandatory registration at mediation-scientifique@em-lyon.com, within the limit of available seats.
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A lobbyist is a professional who seeks to influence public officials and policymakers on behalf of an individual, company, association, or interest group. Their main role is to present arguments, data, and perspectives to support specific legislation, regulations, or policies. Lobbyists act as intermediaries between stakeholders and decision-makers, aiming to shape public policy in line with their clients’ objectives. While often associated with politics, lobbying occurs in various sectors, including healthcare, finance, environment, and technology. In many countries, lobbyists must register and disclose their activities to ensure transparency.