The emergence of ChatGPT in late-2022 has raised the stakes for marketing students and professionals. In this context, the emlyon MSc in Digital Marketing & Data Science has rapidly responded and adapted its teaching accordingly. Three major figures in the program's content and delivery share their thoughts on how this phenomenon has moved the goalposts and how best this burning issue should be tackled.

Ahmed Maged Nofal, professor at emlyon business school, has been honored as one of the Poets&Quants' Top 50 Undergraduate Professors' fifth edition.

When Patricia Melong embarked upon 16 months of studies for the emlyon business school MSc in Finance, it was on the back of an educational and professional journey steeped in the intricacies of IT and Engineering. She recounts what prompted such a change of path and the advantages for students with a financial or non-financial CV following in her footsteps. Proof that having more than one string to one's bow is a major bonus in today's recruitment landscape.

Simon Chadwick, professor at emlyon business school, and his co-authors* have just published “The Business of the FIFA World Cup” (Routledge 2022).

emlyon's International MBA climbs 13 places and reaches 44th place globally in the Financial Times MBA Rankings published on February 17, 2025.