Learning about the sports and entertainment industry from a textbook is one thing. Standing inside Europe's largest indoor venue, where a sold-out rock concert can turn into a professional rugby match within hours, is quite another.

Students in the Master in Sports, Entertainment and Lifestyle recently experienced this firsthand during a visit to Paris La Défense Arena, part of the program’s hands-on curriculum. The visit was organized by alumni Wassim El May, now Head of Ticketing for Racing 92, one of France’s leading professional rugby clubs.

Summer School is an intensive academic program offered during the summer break, typically spanning 1 to 8 weeks, designed to accelerate learning, remediate coursework, or explore specialized subjects. Contrary to popular misconception, attending Summer School doesn't signal academic struggle, it's increasingly recognized as a strategic opportunity for high-achieving students to deepen expertise, earn university credits, gain international experience, and strengthen their academic profile. Today's Summer School programs range from credit-bearing courses at universities to enrichment-focused intensives in specialized fields like entrepreneurship, AI, sustainability, or life sciences. For undergraduate and graduate students, particularly those at a business school, summer programs offer immersive experiences combining rigorous academics with experiential learning through company visits, workshops, and collaborative projects. 

In business schools as in companies, artificial intelligence is establishing itself as a new working tool. Within the Global BBA at emlyon business school, the challenge isn't simply learning how to use generative AI, it's about developing a critical and ethical perspective on these technologies. Through prompting courses, hands-on projects, and ethical reflection, students are learning to integrate AI into their work without giving up their capacity for independent thinking.  

A Winter School program in France offers international students a unique opportunity to accelerate their learning during the winter break while experiencing one of Europe's leading educational destinations. These intensive, short-term programs combine academic rigor with cultural immersion, allowing you to earn credits, develop specialized skills, and build an international network without committing to a full semester abroad. At emlyon business school, the Winter School - Luxury Branding program runs January 12-16, 2026, delivering 28 contact hours of intensive learning on branding dynamics in the European market, plus company visits, and 6 ECTS credits. Whether you're a senior undergraduate or graduate student exploring brand management, this concentrated format allows you to gain practical insights from one of Europe's top-ranked business schools, ranked #10 business school in Europe (Financial Times - European Business Schools Rankings 2025), while experiencing Lyon's rich cultural heritage during the winter season. 

A Winter School is a short, intensive academic program held during the winter break, typically between December and January, designed to offer students focused learning experiences in specific subject areas. Unlike traditional semester-long courses, Winter Schools compress high-quality education into compact formats. These programs are particularly popular in higher education, attracting high school students exploring future study paths, senior undergraduates and graduates seeking to accelerate their learning, and international students wanting to experience education at leading institutions without long-term commitment. emlyon business school offers a distinctive Winter School experience that combines rigorous business fundamentals with hands-on projects and international exposure.