Join us for an exclusive online masterclass led by Rhoda Davidson, Academic Director of the International MBA (IMBA), and Aline Almeida, Vice President of Nomura, for a timely and inspiring session on AI-driven transformation.

In this masterclass, you’ll explore why successful AI adoption goes far beyond technology and requires a systemic approach that aligns strategy, processes, people, culture, and leadership.
The goal: rewire work to create sustainable, human-centered value.

Date: Thursday, February 19
Time: 12:00–1:00 PM (CET)
Location: Online

Registration required

How can we learn to master our emotions in an increasingly stressful world? How can we turn them into a strength? Transform the negative into a positive? Boost our EQ (Emotional Quotient)?

To address these questions, Prof. Christophe Haag will share with us the latest scientific findings on emotional intelligence. He will also take us inside the minds of “emotionally intelligent” individuals (such as survivors of a plane crash or former GIGN negotiators), drawing inspiration from their practices to apply in our everyday lives.
 

Programme

• 6:30 PM: Guest welcome
• 7:00 PM: Conference
• 8:00 PM: Book signing 

• How strategic intelligence supports decision-making in organisations
• What analysts really do, beyond theory
• The career opportunities linked to strategic intelligence and risk analysis
• How these topics are taught and applied within the program

If you have ever wanted to use Artificial Intelligence (AI) for research purposes but were unsure as to how to do so, this workshop will walk you through the process. In particular, it will emphasize what AI can and cannot do over the course of a research project. Equally important, the workshop will explain how to use your own subject-matter expertise and that of your colleagues at emlyon to improve your research output. This workshop is split into: project conception and initial planning; work products such as outlines, collected data, and literature reviews; and editing manuscripts.

Date: Monday 8 December, 2025
Time: 12:45-14:15 CET
Venue: Room A1-120 and Teams (link provided to registered attendees)

About the Research
In organizational settings, individuals frequently apply for jobs and opportunities, often facing rejection. Previous studies suggest that women are less persistent than men following rejection, potentially leading to long-term disparities in professional achievement. This study challenges that notion by examining how gendered reactions to rejection are influenced by the feedback received. We propose that men are more likely to persist regardless of feedback, while women are more sensitive to the feedback received. Our research focuses on academic research grants, a high-stakes environment where rejection is common. We find that feedback significantly moderates the relationship between gender and reapplication among academic researchers. When feedback is relatively positive—indicating that an application narrowly missed the cutoff— female and male academics are equally likely to reapply. However, when feedback is negative, men are significantly more likely than women to reapply. These dynamics vary further based on the gender-typing of the researchers’ field. The findings enhance our understanding of gender, work, and achievement in competitive professional settings, offering new insights into how feedback influences persistence differently for women and men.

About Laura Doering
Laura Doering is an Associate Professor of Strategic Management and is cross-appointed in the Department of Sociology. As an economic and organizational sociologist, she examines how interactions and social psychological processes shape outcomes for groups, organizations, and markets. Her research has been published in the American Journal of Sociology, American Sociological Review, Sociological Science, Organization Science and other outlets. Professor Doering’s research and writing have appeared in The New York Times, BBC News, The Globe and Mail, and Salon.

Date: Thursday 18 December, 2025
Time: 12:45-14:15 CEST
Venue: B0-114, (Zoom link provided to registered attendees)
Reminder: We no longer provide food as per school policy…

About the Research
How do atypical organizations, those that deviate from industry norms, sustain their distinctiveness while preserving internal coherence? We argue that hiring represents a key site where atypical organizations grapple with this dilemma. We theorize that atypical organizations’ deviance creates chronic identity threats and heightens concerns about identity boundaries, making their members extra vigilant toward candidates who may blur the organization’s identity. We propose that atypical organizations will be especially likely to reject such identity-threatening candidates, such as those diagnosed with an autism spectrum disorder (ASD), as compared to typical organizations. We test this prediction using a large-scale résumé audit experiment combined with computational embedding-based measures of organizational atypicality derived from organizations’ website texts. Results show that while typical organizations do not discriminate between ASD and non-ASD candidates, atypical organizations are nearly 74% less likely to call back ASD candidates than typical ones. This pattern reveals how especially organizations that challenge institutional conventions tend to act as conformist gatekeepers through their hiring practices. Our study contributes to research on organizational atypicality by shifting the lens from external audience evaluations to internal identity work and by showing how identity-protective processes emerging from atypicality can have unintended but potentially exclusionary labor market consequences.

About Richard Haans
Richard F.J. Haans is an Associate Professor of Strategic Management and Entrepreneurship and the Director of Full-Time Doctoral Education at the Rotterdam School of Management, Erasmus University Rotterdam. His main line of research focuses on the question of how different organizations (should) strive to be different from competitors to attain optimal performance. He is also interested in methodological advances, such as those pertaining to curvilinear relationships, longitudinal web scraping, and text analysis using machine learning.

Date: Thursday 15 January, 2026
Time: 12:45-14:15 CEST
Venue: B2-123, (Zoom link provided to registered attendees)
Reminder: We no longer provide food as per school policy…

We are thrilled to announce Branding Research Day on May 5th, 2022, at the Musée Gadagne located in the center of Lyon’s magical old town. Hosted by emlyon business school’s Lifestyle Research Center, this daylong, face-to-face event aims to bring together academic and professional speakers and audiences to cross-fertilize insights regarding the contemporary state of the art in branding.

We will start the day with invited talks by two of the world’s leading experts on the topic. Douglas Holt will present brand new insights on his cultural strategy paradigm drawing on his forthcoming book How Brands Innovate. Giana Eckhardt will expand on brand storytelling based on her recent HBS case and latest research. The event will continue with research presentations by two junior scholars: Stephanie Kogler on brand citationality and Anil Isisag on doppelgänger brand images. We will conclude the day with a roundtable featuring branding professionals from hospitality, luxury fragrance, and sustainable food industries.

We warmly welcome researchers, practitioners, and students of branding to join our event. Please direct your queries about the academic program to event organizers Anil Isisag (isisag at em-lyon dot com) or Karine Raïes (kraies at em-lyon dot com). For practical information (accommodation and travel), please contact Florence Thizy (ext-thizy at em-lyon dot com).

We look forward to seeing you in Lyon!