Diriger une Activité (DUA) program

Franck Wiacek

Currently a seasoned leader of a 180-strong team, Franck Wiacek had never pictured himself as a “company boss.” That changed when the expansion of his responsibilities and the expectations of his organization prompted him to rethink his leadership stance. By joining the Diriger une Activité (DUA) program at emlyon business school, he chose to step back, gain perspective, and cross a key milestone in his career. Here is his story.

Sport has transformed into a global business powerhouse where athletic excellence drives commercial success. As brands, broadcasters, and investors converge with athletes and fans, an entirely new economic landscape is taking shape.

Juan Jaimes 
IMBA participant 

When Juan Jaimes was young, he dreamed of one day becoming an astronaut.  

As an adult, that childhood ambition has evolved into a lifelong dream: to work in the space industry. 

Wondering what a degree in Global Innovation & Entrepreneurship from emlyon business school can lead to? The numbers say it all: this program develops professionals who can turn ideas into high-impact ventures - and employers are taking notice.

A Carbon Project Manager is a professional responsible for designing, managing, and evaluating greenhouse gas (GHG) emission reduction projects (reducing carbon footprint) within an organization, territory, or climate project portfolio. Their central role involves transforming climate objectives (carbon neutrality, net zero, SBTi trajectories) into measurable, funded actions that comply with international standards.

An energy data manager is a professional or software role responsible for collecting, organizing, analyzing, and optimizing energy-related data to improve efficiency, reduce costs, and support sustainability goals. Acting as a data manager for energy, they consolidate information from meters, sensors, utility bills, and energy management systems (EMS) to provide accurate insights into energy consumption and performance.

A Digital Marketing Manager is the professional responsible for defining, executing, and optimizing a company’s online marketing strategy. Acting as both strategist and project leader, they oversee digital channels such as search engines (SEO and paid search), social media, email marketing, content marketing, and online advertising to drive brand awareness, customer acquisition, and revenue growth.