MSc in Global Sales Excellence – 24-25 cohort

Swarun Selvakumar 
 

A Master’s or MSc is a direct investment in your future job prospects. Students want a program that builds real skills, opens access to selective companies, and accelerates their entry into the job market. emlyon business school delivers exactly that, with more than 20 postgraduate programs designed to match employer expectations and student ambitions.

The Business Creation Project (Projet de Création d’Entreprise – PCE) is one of the flagship components of emlyon business school’s Master in Management – Grande École Program, engaging more than 1,200 students every year. Over a three-month period, students take part in a weekly entrepreneurship workshop. This learning experience enables them to gain a concrete understanding of how a company operates: building a business model, making decisions, working as a team, and pitching an innovative idea. 

Grande École Program Graduate (1995) – HR Director, Cerba Healthcare 

François Roger

Thirty years after graduating from emlyon business school, François Roger continues to place his trust in the school, this time in his role as an HR Director. We meet an alumnus who has turned his strong connection to emlyon into meaningful, concrete commitment. 

emlyon business school was honoured to welcome the 2026 EFMD (European Foundation for Management Development) Doctoral Programmes Conference. 

emlyon business school is taking a new step forward in its commitment to social inclusion. Starting in the 2026–2027 academic year, the School will cover 100% of tuition fees for newly admitted CROUS scholarship students at levels 4 to 7 enrolling in its Grande École Program – Master in Management.
This major decision will make it possible to exempt approximately five times more students than today from tuition fees and to remove financial barriers to access to excellence in higher education.

A Sponsorship Manager develops and manages partnerships between organizations (sports clubs, events, cultural institutions, companies) and sponsor brands. This strategic role drives funding, brand awareness, and organizational growth by negotiating agreements aligned with both business objectives and brand positioning. Operating at the intersection of marketing, business development, and communications, they identify opportunities, design sponsorship packages, activate partnerships, and measure performance (ROI, visibility, media impact). Predominantly found in sports, culture, and events, this career demands strong negotiation skills, strategic vision, and deep understanding of brand dynamics.

This comprehensive guide covers the Sponsorship Manager role definition, key competencies, salary expectations, career prospects, and recommended training pathways, including business school programs.