A Sports Marketing Manager is a professional responsible for promoting sports teams, events, athletes, or brands through strategic marketing campaigns. Their role combines branding, sponsorship management, digital marketing, fan engagement, and partnership development to increase visibility and revenue. They work with clubs, federations, agencies, sponsors, and media platforms to design campaigns that strengthen audience loyalty and commercial performance.

To become a Sports Marketing Manager, candidates typically pursue a degree in marketing, sports management, business, or communications, often complemented by internships in the sports industry. Career paths usually begin in marketing coordination, event promotion, or sponsorship roles before progressing to managerial positions within sports organizations, agencies, or global brands operating in the sports sector.

A Communication Officer is a professional responsible for managing an organization's internal and external communications to build and maintain its reputation and stakeholder relationships. They develop communication strategies, create content across multiple channels (press releases, social media, newsletters, websites), and ensure consistent brand messaging.

A Business Development Manager is responsible for driving company growth by identifying new business opportunities, building strategic partnerships, and expanding market presence. Key business development manager responsibilities include researching potential clients, nurturing leads, negotiating deals, and collaborating with sales and marketing teams.

In this role, the job description typically covers a wide range of tasks: analyzing market trends, setting revenue targets, attending industry events, and maintaining client relationships. The business development manager acts as a bridge between the company and new markets, ensuring sustainable growth.

Whether in a startup or enterprise, this position demands strong communication, strategic thinking, and commercial awareness to consistently identify new business opportunities and convert them into long-term revenue streams.

A Head of Logistics is a senior operations leader responsible for planning, coordinating, and optimizing the movement, storage, and distribution of goods across an organization’s supply chain. This role oversees transportation, warehousing, inventory management, and fulfillment strategies to ensure products are delivered efficiently, cost-effectively, and on time.

The Employer brand Manager plays a key strategic role in modern human resources. Acting as a central bridge between HR, corporate communications, and overall business strategy, this professional’s primary mission is to build, promote, and sustain a strong employer brand one that positions the company as an attractive, credible, and desirable place to work.

From Lyon to Oulu, how emlyon's Master of Science in Global Innovation & Entrepreneurship students are discovering what it truly means to innovate at the edge of the world.

As part of the “France 2030” industrial and technological sovereignty plan, emlyon business school and Terres Inovia - agricultural technical institute - are launching a new chair. This Chair is part of a broader project focused on strengthening France’s sovereignty in the domestic production of plant-based proteins (lentils, chickpeas, etc.) for both human and animal consumption, thereby reducing dependence on imports. 

An AI Project Manager is an operational strategist who works at the intersection of management, technology, and business strategy. This role focuses on leading the design, development, and deployment of artificial intelligence solutions while serving as a key link between technical teams and executive stakeholders. 

Diriger une Activité (DUA) program

Franck Wiacek

Currently a seasoned leader of a 180-strong team, Franck Wiacek had never pictured himself as a “company boss.” That changed when the expansion of his responsibilities and the expectations of his organization prompted him to rethink his leadership stance. By joining the Diriger une Activité (DUA) program at emlyon business school, he chose to step back, gain perspective, and cross a key milestone in his career. Here is his story.

Sport has transformed into a global business powerhouse where athletic excellence drives commercial success. As brands, broadcasters, and investors converge with athletes and fans, an entirely new economic landscape is taking shape.