The Master of Science in International Marketing & Business Development at emlyon business school offers students a dual expertise in in global marketing and strategic business growth. Designed for graduates aiming to operate in a global business environment, the program combines strategic marketing insights, practical negotiation skills, and international exposure. With a curriculum rooted in real-world application, students engage in market analysis, global strategy, and international business operations. The program includes a study abroad period, an international seminar, and close industry and company collaboration, preparing graduates for roles such as marketing director, international marketing manager, or business development analyst.