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Norwegian-born former Political Science student Terje Espedal and Indian-born former Engineering student Imran Gaffur embody the many qualities of emlyon’s MSc in Digital Marketing & Data Science, a program that is designed to instil a hybrid set of skills within a diverse student cohort. From vastly different geographical, cultural, and academic backgrounds, they now face the same challenge of acquiring the necessary marketing intelligence and technical know-how to forge a career in a world driven increasingly by digital marketing, Artificial Intelligence, and data science.

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Guides
Type de formation
Master
Master in Management
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An auditor is a professional who examines and evaluates an organization’s financial records, statements, and processes to ensure accuracy, compliance, and transparency. Auditors verify that financial reports reflect the true financial position, identify errors or discrepancies, and assess internal controls to prevent fraud. They can work internally, within the company they audit, or externally, as part of independent audit firms serving multiple clients. Auditors are essential in maintaining trust between businesses, investors, regulators, and the public by providing objective assessments of financial health and operational integrity. Their work often follows established standards, such as Generally Accepted Accounting Principles (GAAP) or International Financial Reporting Standards (IFRS), ensuring consistency and reliability in financial reporting.

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Guides
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The data manager has a strategic role that blends technology, analysis, and business insight. Whether you're overseeing the collection, storage, and protection of customer information, or developing a data policy that ensures privacy and security, your responsibilities shape the very foundation of the organization.

As companies collect multiple streams of personal data, from apps to internal systems, the demand for skilled managers who can analyze, organize, and interpret this information has exploded. It's a career where technical skills meet strategic thinking, and where a strong grasp of statistics, software, and algorithms enables smarter, faster, more informed decisions. With the right training and degree, you’ll be equipped to create systems that not only make access easier and more efficient, but also help teams at every level.

Curious how to become the key player in a company’s data strategy? Let’s break down the tools, techniques, and benefits of stepping into this vital role.

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A data scientist plays a critical role in transforming raw data into valuable insights that drive business decisions. These data experts combine advanced data analysis, data mining, and data modeling processes to uncover patterns and predict future trends. They also use data visualization tools to communicate findings clearly to non-technical stakeholders. Beyond technical know-how, strong data science skills, including programming, statistics, and machine learning, are essential. A data scientist’s responsibilities often span the entire data analytics lifecycle, from data collection to interpretation. As companies across sectors increasingly rely on data-driven strategies, demand for skilled data scientists continues to grow. This article explores the key responsibilities of the role and what it takes to succeed in this fast-evolving field.

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Guides
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A data engineer is a technology professional who specializes in data engineering, the discipline of designing, building, and maintaining the data systems that power modern organizations. Their main responsibility is to develop and optimize data pipelines that move information from multiple sources into databases, warehouses, or cloud platforms, ensuring it is clean, reliable, and accessible. Data engineers also manage data processing at scale, handling both real-time and batch workflows to support analytics, business intelligence, and machine learning applications. Unlike data scientists, who focus on analyzing and modeling, data engineers create the infrastructure that makes advanced analysis possible. By combining programming skills, database expertise, and knowledge of cloud computing, they enable companies to transform raw information into actionable insights. In today’s data-driven economy, the role of a data engineer is essential for organizations that need to make informed, evidence-based decisions and build scalable digital solutions.

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Bachelor
Master
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A data architect is a technology professional responsible for the definition, design, and management of data architecture within an organization. This role ensures that data systems are structured, integrated, and optimized to support business needs. A data architect develops models and frameworks that guide how data is collected, stored, organized, and accessed securely. Their expertise in data management allows companies to handle large volumes of information efficiently while maintaining consistency, performance, and compliance. By creating scalable and reliable data architectures, they enable data scientists, analysts, and business teams to transform raw information into valuable insights. In short, the data architect is the expert who translates business goals into robust technical solutions, ensuring that all data systems work together effectively.

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emlyon
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