Global BBA Alumni
Axel Palermo
Axel Palermo, Chief Operating Officer at OUIcoding
In a world where artificial intelligence is profoundly transforming the fields of finance and accounting, it is essential for professionals in the sector to understand and leverage these technologies to enhance their performance and decision-making. This program offers a practical and strategic approach to AI, enabling participants to acquire the skills needed to integrate these tools into their daily professional activities.
In conjunction with the release of its Engagement report, emlyon business school announces several significant advancements in social inclusion and equal opportunity. Since adopting its status as a Mission-driven company in 2021, the school has continued to develop tangible actions to open its outstanding programs to students from all backgrounds and support their success.
A sales executive is a professional responsible for driving a company’s revenue by identifying prospects, building client relationships, and closing deals. Their role typically involves researching market opportunities, pitching products or services, negotiating terms, and meeting sales targets. Sales executives act as the link between a business and its customers, ensuring client needs are understood while promoting offerings that deliver value. They may work in B2B or B2C environments across industries such as technology, retail, finance, or healthcare. Strong communication, persuasion, and customer service skills are essential, along with a results-driven mindset. In many organizations, sales executives also provide feedback to product and marketing teams, helping refine strategies.
A business analyst is a professional who acts as a bridge between business needs and technical solutions. Their role is to analyze processes, gather requirements, and identify opportunities for improvement to help organizations make data-driven decisions. Business analysts work closely with stakeholders to understand challenges, translate them into clear specifications, and ensure that technology or strategy solutions align with business goals. They often use tools like process mapping, data modeling, and performance metrics to evaluate options and recommend changes. Found in industries such as finance, healthcare, IT, and consulting, business analysts are key to driving efficiency, reducing costs, and supporting digital transformation. Their mix of analytical skills, communication abilities, and business knowledge makes them essential in shaping strategies and ensuring successful project outcomes.
A Bachelor and a BBA (Bachelor of Business Administration) are both undergraduate degrees (3 to 4 years), but they differ in scope and positioning. The Bachelor is a more general program, offered by many universities and schools, and can focus on a wide range of fields (management, communication, IT, design, etc.). Its goal is to provide solid academic and practical foundations, with strong employability right after graduation or the option to continue with a master’s degree. The BBA, on the other hand, is a specialized Bachelor’s degree in international business and management. It is typically a 4-year program offered by business schools, with a strong emphasis on international exposure (semesters abroad, courses in English, double degrees). In short, the Bachelor is a flexible, broad-based degree depending on the chosen field, while the BBA is a more demanding, internationally oriented business program designed for students aiming at a global career.
On February 6, 2025, the Paris campus of emlyon business school hosted the first edition of the Tech & Data Day, an event dedicated to recruiting talent passionate about data science, digital strategies, artificial intelligence, and digital transformation.
This gathering brought together around fifteen renowned companies, including Amazon, Meta, Rakuten, Engie, Dailymotion, Air Liquide… providing over 200 students the opportunity to expand their professional networks, deepen their understanding of the market, and seize new career opportunities.
Sales enablement is a set of processes and technologies that aim to make sales teams more effective. It gives sales representatives the tools and content they need to engage and convert prospects into customers. By aligning sales and marketing, it maximizes the effectiveness of interactions and improves the customer experience.
In an era of fast-changing customer expectations and increasingly fierce competition, optimizing sales performance is essential. Sales process digitalization and artificial intelligence play a key role in this transformation by improving content management, automating tasks, and personalizing interactions to make sales teams more effective.
The main functions of Sales Enablement are content development and management, training and on-boarding for new arrivals, sales tools, sales performance analysis, cooperation and strategies for communication with sales teams, and implementation of feedback mechanisms.
In an increasingly competitive business environment, a company’s success depends on its agility and process optimization. Sales enablement has emerged as an essential strategic field since it gives sales teams the tools, content, and training they need to become more effective.
As part of the partnership between emlyon business school and the London Interdisciplinary School (LIS), Anaïs Berger, a second-year Global BBA student, had the opportunity to embark on a unique academic experience in London. This exchange program, launched in May 2024, allows our students to explore innovative interdisciplinary approaches and work on real-world issues.