MTCI Research Center

The Marketing, Technology, and Customer Insights research center is dedicated to advancing the understanding of how marketing actions and technology shape customer behavior and managerial practice. Our objective is to generate research to help managers and policymakers improve their decision-making. Through cutting-edge research and collaborations with companies and governmental organizations, we bridge the gap between academia and practice, fostering a dialogue that drives innovation and societal progress. Our team has experts on consumer behavior, marketing strategy, services, and digital marketing. In our research, we harness the power of state-of-the-art techniques to tackle questions of societal and managerial relevance.