Combine passion and strategic thinking to navigate sport, entertainment, and lifestyle industries
Presentation
The MSc in Sport, Entertainment & Lifestyle is a two-year, english-taught program designed to prepare you for the fast-changing worlds of sport, entertainment, and lifestyle management. As these industries increasingly overlap, new career opportunities are emerging demanding a fresh, creative, and global approach.
This program goes beyond traditional sport management. You’ll explore how digital innovation, brand strategy, and shifting consumer trends are reshaping the way people engage with sport, culture, and lifestyle.
Through real-world projects and international exposure, including academic partnerships with Laval University and HEC Montréal, you’ll gain the practical and strategic skills to succeed in global markets.
Whether you’re aiming to join a major brand, launch your own venture, or manage talent and experiences, the MSc in Sport, Entertainment & Lifestyle will give you the tools to lead in these dynamic sectors.
Key points
- Three industries, one program
Gain expertise at the intersection of sport, entertainment, and lifestyle, where innovation and creativity drive change
- International experience
Study in France and Canada thankswith a diverse student cohort.
- Focus on innovation
Understand how digital innovation, new business models, and shifting consumer expectations are reshaping the sector.
- Career-driven approach
Develop the strategic mindset and creative tools needed for global careers in marketing, branding, and experience design.
Program
This MSc equips you with the strategic vision and innovative mindset needed to navigate these dynamic sectors. Through a global approach, industry-driven learning, and hands-on experiences, you will gain the expertise to lead, create, and drive transformation in these ever-evolving industries.
Discover a comprehensive curriculum designed to develop the essential skills and knowledge required to excel in this fast-paced environment.
Year 1
Year 2
This program enables foreign or French students to acquire a high-level, specialized education aimed at the main functions of sports management, entertainment marketing, and lifestyle business development, focusing on international markets. This program requires a professional mission at the end of the course for a minimal duration of 4 months (internship, VIE, fixed-term contract or permanent contract).
Assessment methods
Assessment methods may include case studies, presentations, mock exercises, tests, etc.
The graduation rate for students of the MSc in Sports, Entertainment & Lifestyle for the 2021-2022 academic year is 93% (100% of students who the exam have graduated).
Lifestyle focus
The Lifestyle Research Center from emlyon business school
Built upon emlyon’s Lifestyle Research Center, a unique hub dedicated to analyzing emerging trends and consumer behaviors, the program is structured around two key pillars:
- Exploring the transformation of consumption patterns and market structures, helping students understand shifts in demand and audience engagement
- Fostering innovation management through hands-on courses and collaborations with major industry players, ensuring real-world exposure.
Linking education and research
Our Master of Science in Sports, Entertainment & Lifestyle program directly benefits from the work conducted within this chair. By integrating the latest research and insights from the Lifestyle Research Chair, our program offers students a unique and advanced perspective on market dynamics and innovations in the lifestyle sector. This synergy between academic research and practical training equips our students to become influential and well-informed leaders in their fields.
Exploring Research Themes
The Lifestyle Research Chair focuses on a range of topics, from analyzing sociocultural trends to the impact of technological innovations in lifestyle. The research conducted helps to better understand market developments and adapt management and marketing strategies accordingly. You can explore recent projects and publications by visiting the Lifestyle Research Chair page.
Career
Graduates of the MSc in Sports, Entertainment & Lifestyle will be equipped to pursue a wide range of careers in these dynamic industries. Whether you're interested in sports management, entertainment marketing or lifestyle brand strategy, this program will prepare you to excel in a variety of specialized positions within these fast-paced sectors.
Survey carried out in 2024. Concerns class of 2023.
About our Career Center
The Career Center provides continual support in identifying career goals and developing action plans. For more information, visit the Career Center page by clicking here.
Average starting salary:
€44,600
Jobs after this MSc
- Brand Manager
- Marketing Manager
- Commercial Strategy & Insights
- Executive Partnership Manager
- People & Culture Director - HR
- Digital Marketing Manager
- Head of Innovation
- Sales Executive
- Consultant
- Project Manager
Alumni network
As a future graduate, you will hold lifelong membership of emlyon business school alumni network, a network of near to 48,000 alumni covering more than 130 countries.
You will benefit from all services it offers, including the online assessment modules. Its members will help you further develop your career regardless of which stage you are at, by providing you with career development information, exchange business information with you and share their experience for you to build on.
Learn more about the alumni network by visiting the dedicated page here.
Admission
Are you eligible ?
Students holding at minimum one of the following degrees can apply to the MSc in Sports, Entertainment & Lifestyle:
- Admission in Year 1: 3-year Bachelor's degree
- Admission in Year 2: 4-year Bachelor's degree or a Master's degree
You can apply while being enrolled in the last year of the degree that makes you eligible for this program.
Admission Process
Next intake in September 2025
Create an account or go to your dashboard to start your application file to join this MSc in Sports, Entertainment & Lifestyle.
Applications for the 2025-2026 academic year are open from October 1, 2024 (subject to availability).
Application deadline: emlyon business school may close applications earlier than July 2025, if all the seats in the class are filled, as it happens every year for many of our Master of Science programs. Consequently, we do advise students to apply as early as possible to ensure they secure a seat in the program and maximize their chances!
Admission Statistics
The global acceptance rate for Masters of Science and Specialized Programs for the 2024 intake was 48.31% (admitted students on applicants rate).
Financing
Tuition fees
2-year course (entry into Year 1): €34,900
The financing of tuition fees over two years breaks down as follows:
Year 1 (Y1): €13,750
Year 2 (Y2): €21,150
1-year course (entry into Year 2): €26,900
The tuition and fee charges are in effect for the 2025-2026 academic year are subject to change for future years
✔️ All indicated fees include:
- Tuition
- Enrollment fees
- Career Center services during your program and for 3 years after graduation
- Several hours of individual career coaching during your program
- Lifelong membership of emlyon business school alumni network
❌ Tuition fees do not include:
- Additional fees not payable to the institution, such as CVEC, student social security, sports club enrollment fees, the purchase of personal computer hardware or software, or the purchase of books other than course materials
- Optional courses or certifications
- Accommodation and travel expenses related to the program or work placement
How to finance your program ?
Student life
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Testimonial
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
Disability device
You will find the welcome guide and all the information on how we welcome and support our students and participants with disabilities here.
Kurt Schröder – from the playing fields of South Africa to doing serious business
From International MBA To Entrepreneurship:How I Launched My Own Company