From Bachelor to specialized MSc: Phuong’s path into hospitality
Phuong Dang
Global BBA & MSc in International Hospitality Management
Many students look for a program that gives them practical skills, international exposure, and real career options. This is what Phuong Dang, a student from Vietnam, found at emlyon business school. After building solid management foundations with the Global BBA and then specializing in hospitality through the MSc in International Hospitality Management, she transitioned smoothly into Vietnam’s leading hospitality group and now holds a key leadership role.
Learning the foundations and specializing in hospitality
"I completed the Global BBA at emlyon, an experience that shaped not only my academic foundation but also the way I approach opportunities, challenges, and leadership. The program encouraged an entrepreneurial mindset and a global perspective, skills that have stayed with me throughout my career.”
emlyon business school’s Global BBA is a bachelor’s program that teaches international management. Throughout the program, students develop strong foundations in areas such as marketing, finance, strategy, and entrepreneurship, all within a global context. After graduating, they can either enter the professional world or continue their studies by specializing in a field that matches their ambitions.
As she explains, Phuong chose to specialize in hospitality management:
“I later pursued the MSc in International Hospitality Management, a prestigious joint program between emlyon and Institut Lyfe (formely Paul Bocuse), where I learned to blend strategic thinking with the art of creating exceptional guest experiences. The multicultural environment, hands-on projects, and exposure to industry leaders truly broadened my vision of what hospitality can be."
Starting a career in Vietnam’s hospitality industry
Upon returning to Vietnam post-pandemic, she joined Saigon Tourist Group, the country's leading hospitality group, and is now serving as Director of Sales & Marketing at the five-star Hotel Grand Saigon.
" In my daily work, I constantly apply the mindset I developed at emlyon—being agile, thoughtful, and service-driven. Looking back, emlyon didn’t just prepare me for a career; it empowered me to grow, lead, and contribute to the industry with confidence. For anyone considering emlyon, it is a place that opens doors, inspires ambition, and equips you to make a meaningful impact."
Phuong’s path highlights how the Global BBA can lead to targeted specializations and concrete career opportunities. Phuong Dang's story reflects how emlyon equips students not only with knowledge and skills, but also with the confidence to lead, adapt, and make meaningful impact across global industries. By building strong management fundamentals and then choosing a focused Master of Science in hospitality, she shaped a profile aligned with her goals. For students seeking a clear and flexible route into international management, emlyon offers a structured framework they can adapt to their own ambitions.