Entrepreneurship: an inspiring journey shared by Aurélien Bresson

Global BBA: an internationally-oriented, practice-based program

emlyon's Global BBA program is a program of excellence in management, distinguished by its practical approach and international outlook. Designed for students who want to develop their skills in a global environment, it combines theoretical learning, practical scenarios, and experiences abroad. Students benefit from immersion in real-world projects, preparing them to take on the challenges of the professional world as soon as they graduate.

Choosing the Global BBA: practical, immersive training

Choosing the Global BBA program proved to be a strategic decision for Aurélien. He explains: "I had the choice between going to a preparatory school or doing something more academic, but what I wanted most was to learn practical skills that would be useful in the real world. "

The program stands out for its practical approach, which prepares students to face the realities of the business world. Aurélien recalls: “From the very first years, we are confronted with practical cases inspired by real-life situations. We find ourselves dealing with aspects such as finance, accounting, and even law.”

The simulations and role-playing exercises, often accompanied by experts, were particularly memorable for him. “We were immersed for several days, with speakers who challenged us on our decisions and their consequences. It was much more concrete than learning in a theoretical way,” he says.

Transferable skills for entrepreneurship

The lessons learned from the Global BBA continue to guide Aurélien in his daily life. “In entrepreneurship, beyond digital marketing or prospect acquisition, you need a solid background in finance and human resources,” he explains. These skills, acquired during his training, have become pillars in the management of his businesses.

A message to future entrepreneurs: dare to take the first step!

Aurélien strongly encourages students to test their ideas without delay. “Today, in France, you can start a micro-business without taking any risks and with virtually no costs. With the knowledge gained from the Global BBA, we have everything we need to embark on an entrepreneurial journey,” he says.

For him, entrepreneurship is above all a question of action: “In reality, you just have to try. You have to take the plunge!”

Aurélien Bresson's journey illustrates how a practical, hands-on program like the Global BBA can transform ambitions into achievements. By combining know-how, boldness, and perseverance, he proves that entrepreneurship is within reach for those who dare to take the first step.