
Fête de la Science - Masterclass “Wisdom of Crowds”
Discover the power of collective intelligence
Impulsive or sheep-like, crowds often have a bad reputation. One of the most frequent criticisms is that they encourage conformity, or even foolishness. But what if, contrary to popular belief, crowds were actually better at making good decisions than the individuals within them?
Aurélien Baillon invites us to explore the theory of the wisdom of crowds through a fun and interactive approach based on Galton’s famous experiment. The researcher will highlight the predictive power and strength of collective intelligence, as well as its wide range of applications—from politics to online betting.
Bonus challenge: take part in Galton’s test yourself by guessing the number of marbles in our jar!
Program:
Tuesday, October 7, 2025
2 sessions: 2:00–3:30 pm and 3:30–5:00 pm
emlyon business school campus – 144 avenue Jean Jaurès, 69007 Lyon
Auditorium
This conference is open to all, subject to mandatory registration at mediation-scientifique@em-lyon.com, within the limit of available seats.
“Intelligence in all its forms”: emlyon takes part in the 2025 Science Festival with three activities offered to the public by emlyon Faculty members. Discover the conference “EI, the Intelligence of the 21st Century” by Christophe Haag.