Inside The World Of Strategic Intelligence In The Nuclear Industry
Maude Zois
MSc in Strategic Intelligence & Global Risks
Strategic intelligence helps businesses make informed long-term decisions and stay competitive. But it requires more than analyzing data. It demands curiosity, adaptability, and the ability to turn complex information into meaningful business decisions.
For emlyon alumna Maude Zois, that means working across departments, examining market trends, and helping senior leaders navigate challenges within the highly specialized nuclear industry.
Currently working at Orano, Maude’s role combines strategic research with collaboration across engineering, operations, finance, and leadership teams.
“It’s a lot about analysis but also interviews and questioning everyone with knowledge,” she says.
While strategic intelligence often focuses on the future, Maude believes one thing remains central: understanding the operational realities of a business today.
“Strategy is the way to enable these operations to go on every day and to optimize it.”
Inside a strategic intelligence role
Maude works in Orano’s transport and packaging sector, and her role falls into two key aspects.
The first is strategic analysis, where she gathers information through market interviews and data research to support annual strategic planning projects.
“It’s not just about analyzing data,” she says. “It’s also about interviewing people and extracting knowledge through discussions. That analysis helps leadership build a vision of the market and decide where to go next.”
The second key aspect of her role centers on coordination. Maude speaks with people across different parts of the business, including engineers, commercial teams, operational staff, and senior leadership. Through these discussions, she builds a broader picture of the company’s position and opportunities.
“You have to speak to everyone in the company, from operations to decision makers,” she says.
The role also requires juggling multiple priorities.
Alongside market analysis projects and monthly performance reports, Maude spent the past several months working on the company’s annual strategic perspective report. This is a major project involving data analysis, collaboration across departments, and discussions with senior management.
“It’s very much about remaining flexible,” she says. “You have to anticipate discussions and feedback, while also managing what is urgent in the moment.”
The advantages of strategic intelligence
For Maude, one of the most rewarding aspects of working in strategic intelligence is the opportunity to observe how major business decisions are made.
Through her role, Maude works closely with senior leadership and sees how different perspectives shape business decisions.
“Working with top managing directors, you understand their vision and the way they approach decision-making,” she explains. “You can be the small mouse sitting there… learning and getting the takeaways from the way they engage decisions.”
One thing Maude values most about her work is seeing its impact on company decision-making.
“Market analysis and research are very constructive and important for the company. I know for sure that it’s used for decision making.”
From operations to strategy
Before joining Orano, Maude worked within the defense industry on security and safety topics, helping prevent risks such as attacks and robbery.
However, over time, Maude found herself increasingly drawn toward the broader strategic challenges facing the company.
“I wanted to have a bigger overview of the company and its challenges,” she says.
The move into strategic intelligence allowed her to combine operational understanding with high-level decision-making, something she believes is essential within strategy roles.
“Operations is what makes a company live, and strategy is the way to enable these operations to go on every day and optimize them as well,” she explains.
Maude joined her current strategic intelligence role less than a year ago and admits the transition into both the position and the nuclear industry came with a steep learning curve.
“At first it was really hard for me,” she says. “Everyone already had a lot of experience in the team, and I came in not knowing much about the nuclear industry.”
Over time, however, she gained confidence by asking questions, even when it felt uncomfortable.
“I had to ask even random and what seemed to be dumb questions to managing directors, because I had no choice,” she says. “You have to not hesitate and just ask the question to get the knowledge.”
The emlyon skills she still uses today
While much of Maude’s technical knowledge came from the job itself, she credits emlyon for the soft skills she still uses today.
“It taught me flexibility and resilience,” she explains. “Sometimes you suggest something and your boss says it’s not what they expected. You have to challenge it, review everything, and keep moving forward.”
For Maude, strategic intelligence is not about finding definitive answers, but about remaining curious and continuously questioning assumptions.
“You need the curiosity to constantly re-question what you are studying,” she says. “In strategy, you don’t know what will happen. You can make predictions about what could happen, but you have to be comfortable with uncertainty.”
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