Marketing Assistant: Complete Job Description
A Marketing Assistant is a key professional within the marketing and sales teams. This role combines operational, creative, and administrative responsibilities to support the Marketing Manager in executing marketing and communication strategies. Thanks to their versatility, marketing assistants actively contribute to project management, content creation, CRM management, and campaign monitoring.
This role requires strong skills in digital marketing, written communication, data analysis, and teamwork.
What Is a Marketing Assistant?
A Marketing Assistant provides direct operational support to a company’s marketing department and marketing leadership. Their primary mission is to implement marketing strategies defined by the Marketing Manager or Marketing Project Manager.
Unlike a Communication Officer, who focuses mainly on brand image and messaging, the marketing assistant operates across a broader scope including operational marketing, commercial marketing, and digital marketing. Unlike a Marketing Director, who defines global strategy, the assistant ensures its day-to-day execution.
This role exists across all industries: large corporations, agencies, startups, and SMEs. The level of responsibility varies depending on company size, team structure, and market scope (local or international).
What Is the Role of a Marketing Assistant?
A marketing assistant supports the marketing team by handling the day-to-day activities that keep campaigns running smoothly. The marketing assistant job description typically includes a mix of coordination, content support, and data tracking. Core tasks and responsibilities of a marketing assistant involve helping with planning, executing, and tracking marketing programs, scheduling campaigns, managing social media posts, assisting with email marketing, and updating customer or CRM data. Marketing assistants also conduct market research, prepare performance reports, and support events or product launches. By organizing workflows, monitoring results, and assisting with creative and analytical tasks, a marketing assistant ensures marketing strategies are delivered on time, aligned with goals, and continuously optimized based on performance insights.
A marketing assistant helps support marketing campaigns, manage social media accounts, and create content to promote products, engage audiences, and ensure consistent brand messaging across channels.
Why Is This Role So Rewarding?
The Marketing Assistant role offers strong professional satisfaction. On one hand, professionals see the direct impact of their work on brand visibility and sales performance. On the other, the position enables the development of broad, transferable skills across marketing, digital communication, and data analysis.
Marketing assistants actively contribute to overall marketing strategy and are encouraged to propose ideas and improvements. The role promotes continuous learning, mastery of digital tools, exposure to international markets, and strong collaboration. Career progression is fast, often leading to Marketing Project Manager or Marketing Manager roles.
What Are the Main Responsibilities of a Marketing Assistant?
The Marketing Assistant performs a wide range of tasks that fall into three main categories: operational, administrative, and creative/strategic. Responsibilities vary depending on the industry and company size.
Operational and Administrative Responsibilities
Operational tasks form the core of the Marketing Assistant’s daily work. These include monitoring marketing and sales campaigns, ensuring deadlines and budgets are respected.
Project management is a key skill: coordinating stakeholders, tracking deliverables, preparing reports, and providing regular updates to the Marketing Manager.
Administrative duties include CRM data entry and management, updating contact databases, supporting sales teams, organizing events and trade shows, and maintaining internal tools.
The assistant also tracks product offers, sales indicators, internal customer support requests, and performance metrics using tools such as Excel, CRM software, and PowerPoint.
Creative and Strategic Responsibilities
Beyond execution, the Marketing Assistant contributes to marketing strategy development. They participate in content creation for websites, social media, email campaigns, and digital marketing initiatives.
Regular competitive and market research helps keep strategies aligned with trends. Content creation may include blog articles, product pages, sales materials, social media posts, and email newsletters.
The role also involves contributing ideas for new marketing projects and analyzing campaign results to improve future performance. Strong initiative and creativity are essential in operational marketing roles.
What Skills and Qualities Are Required?
To become a Marketing Assistant, both technical skills and personal qualities are essential.
Technical Skills
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Experience with CRM software
- Basic knowledge of SEO, SEA, and digital marketing
- Data analysis and content creation skills
- Familiarity with marketing automation tools and social media platforms is a strong advantage
Personal Qualities
- Strong organizational skills to manage multiple projects
- Excellent written communication
- Creativity and content ideation abilities
- Strong team spirit and collaboration skills
- Good interpersonal and communication abilities
- Adaptability to fast-changing digital and market environments
Digital communication skills and web literacy are now essential for success in this role.
Marketing Assistant Salary
Marketing Assistant salaries vary depending on experience, education, company size, and location.
In France, entry-level Marketing Assistants earn between €1,800 and €2,100 net per month, which corresponds to a gross monthly salary of approximately €2,300 to €2,700.
Factors That Influence Salary
- Level of education and qualifications
- Professional experience
- Company size and industry sector
- Specialization in digital marketing
- Geographic location (higher salaries in Paris and Île-de-France)
Contract type (CDI, CDD, internship, or apprenticeship
What Education Is Required to Become a Marketing Assistant?
Several education pathways lead to a Marketing Assistant role. While a high school diploma is the minimum requirement, specialized marketing education improves employability.
- BTS MCO (Management Commercial Opérationnel): a highly practical two-year program
- Bachelor’s degree in Marketing or Business
- Professional Bachelor’s or Master’s degrees for faster career progression
- Business schools, such as the emlyon Global BBA, which combines marketing, communication, and business fundamentals
- Work-study programs and apprenticeships are strongly recommended, as employers highly value hands-on experience.
Career Progression After Marketing Assistant
The Marketing Assistant role offers strong career prospects. After a few years, professionals can move into roles such as Marketing Project Manager, Communication Manager, or Operational Marketing Manager.
Long-term opportunities include Marketing Manager or Marketing Director positions. Some professionals specialize in digital marketing, becoming Digital Project Managers or Digital Marketing Managers.
Others transition into agencies as Account Managers or Project Leads, or move into content-focused roles such as Content Manager or Communication Specialist.
Where to Find Marketing Assistant Jobs?
Marketing Assistant job offers are available on major platforms such as LinkedIn, Indeed, Meteojob, and France Travail (Pôle Emploi).
Opportunities are especially common in Paris, Lyon, Marseille, and Toulouse. Agencies, service companies, and startups frequently recruit for these roles.
Internships and apprenticeships are key entry points, with peak recruitment periods in January and September.
What skills are needed for a marketing assistant?
A marketing assistant needs a blend of technical, creative, and interpersonal abilities to support effective campaigns. Core skills for a marketing assistant include strong communication skills for writing content, coordinating with teams, and engaging audiences across channels. Organizational and time-management skills are essential for managing multiple tasks and deadlines. Digital marketing fundamentals such as social media management, email marketing, SEO basics, and content scheduling are commonly required. Analytical skills help marketing assistants track performance metrics, prepare reports, and support data-driven decisions. Proficiency with tools like spreadsheets, CRM systems, and marketing platforms is also important. Adaptability, attention to detail, and collaboration skills enable marketing assistants to efficiently support the marketing team and contribute to planning, executing, and optimizing marketing programs.
Key Takeaways About the Marketing Assistant Role
The Marketing Assistant is a versatile and strategic professional at the heart of marketing teams. This role blends operational execution, creativity, and administrative support to bring marketing strategies to life.
Key responsibilities include project coordination, content creation, CRM management, competitive analysis, and campaign monitoring. These tasks require initiative, adaptability, and strong digital skills.
While a basic diploma is sufficient to start, a Bachelor’s or Master’s degree accelerates career growth. Programs like the emlyon Global BBA offer excellent preparation for this dynamic role.
With an average entry-level salary of €1,800-€2,100 net per month and strong progression opportunities, the Marketing Assistant role offers a rewarding and scalable career path in marketing and commerce both in France and internationally.