The MSc in Sports Industry Management is an 18-month program, delivered until 2024-25 academic year, and designed to immerse you in the world of sports industry management. Transform your passion for sports into a thriving career with a blend of coursework and hands-on projects.
In response to continuously growing, specific recruitment needs, emlyon business school successfully unites its expertise in international sports business management with the market experience of some of the world's major sports companies, to match young, globally-minded talent with their dream sports career in the MSc in Sports Industry Management

For students holding a three year Bachelor's degree minimum

MSc – Master of Science approved by the Conférence des Grandes Ecoles

18 months including a 4 to 6-month internship (120 ECTS credits)

Taught in English

Delivered in Paris with an international term and a one-week long international seminar

Important information: this program will evolve in September 2025, as a 2-year Master of Science in Sports, Entertainment & Lifestyle.

For more information, please visit this page

Program highlights

  • Develop a cross-functionnal vision of the Sports Industry

Sports is no longer just about the game. Today, lifestyle, technology, government, and even health intersect with sports. The MSc in Sports Industry Management provides an international transdisciplinary approach applied to sport case studies. It is specifically designed for you to gain core competencies and enable you to lead the change in this sector.

  • Learn from internationally renowned experts in the Sports Industry

This program was developed in partnership with internationally renowned teacher-researchers and industry experts to give you the hard and soft skills required to take the lead and ensure success in the sports industry management. You will gain access to their exclusive knowledge and experiences, and they will give you the keys to build your professional project through the MSc in Sports Industry Management.

  • Gain a solid professional experience thanks to partnership with key players and networking opportunities

This program offers professional and international experiences such as industry field trips, in-company business projects, international seminars, and study abroad opportunities in different countries. These experiences will provide you with a global vision and skills by immersing you in different social and business cultures around the world. Master sport management with us and excel in this program!

Your career after the program

Graduates of the MSc in Sports Industry Management are equipped to pursue a wide range of careers in the Sports Industry. Whether you're interested in sports management, marketing or brand strategy, this program will prepare you to excel in a variety of specialized positions.

Targeted jobs:

  • Brand Manager
  • Marketing Manager
  • Commercial Strategy & Insights
  • Executive Partnership Manager
  • People & Culture Director - HR
  • Digital Marketing Manager
  • Head of Innovation
  • Sales Executive
  • Consultant
  • Project Manager
Your career after the program SIM

Main recruiters:
Main companies recruiting students and graduates from the MSc in Sports Industry Management include:

  • Sportswear and Lifestyle Brands: Adidas, Boardriders, Columbia, Decathlon, Nike, Patagonia, Puma, Salomon, The North Face, Zalando
  • Media and Entertainment: AWS, BEIN, Discovery, Eurosport, Warner Bros, Ubisoft, TikTok
  • Sports Organizations and Clubs: FFF (Fédération Française de Football), FFT (Fédération Française de Tennis), FIA (Fédération Internationale de l'Automobile), OL (Olympique Lyonnais), OM (Olympique de Marseille), PSG (Paris Saint-Germain), Chelsea
  • Sports Marketing and Data Analytics: Havas Sport, Nielsen Sports, Sportfive, Sport Radar, Footovision, Netco Sports, Mailman, Tencent