Gain an in-depth understanding of the wine industry and practical strategies for success.
Presentation
This program aims to explore the complex dynamics of value creation, branding, and strategic thinking in the wine sector. Whether you're a wine entrepreneur, part of a wine-growing family, an investor seeking asset diversification, or a hospitality expert looking to understand wine valuation, this program immerses you in the contemporary challenges of this fascinating industry.
The program is co-developed with Nova SBE Executive Education and in partnership with Vindême.
Next session :
- May 12-13-14th, 2025 in Lyon, France at emlyon business school
- June 21-22-23rd, 2025 in Lisbon, Portugal at Nova SBE Executive Education
Key informations:
Prerequisite
- Bachelor or equivalent
- Good level of English practice
Profiles
- Young alumni from great educational institutions searching for a way into the wine business looking for a business update to empower their career
- Technicians and wine experts
Assessment methods
None. Wine related skills are not compulsory
Program
The program is delivered in two distinct sessions, each lasting three days: one held at the emlyon business school campus in Lyon, and the other in Portugal, in partnership with Nova School of Business.
- Identify French archetypes supporting the design of long lasting business models.
- Wine and risk
- Understand the impacts of climate change and its consequences on strategy
- Visit of leading wine estates (Rhône valley or Beaujolais)
- Debates with key executives & wine entrepreneurs
- Tasting experience
- Analyse the positioning of Small & Medium Enterprises in the face of group concentrations in order to identify potential differentiating key aspects serving as competition advantage
- The art of branding
Dinner and wine tasting experience in company of speakers
- Explore the evolving landscape of the wine market, understand key trends and apply foresight methodologies for strategic decision-making
- Visit to upscale Douro Valley wineries
- Workshops on crafting unique luxury wine experiences
- Explore diverse business models and tailor strategies specifically for success in the wine industry
Objectives:
- Explore the intricate dynamics of value creation, branding and strategic planning in the wine business
- Delve into the forces of change shaping the industry
- Better understand how to adapt strategies, crafting effective business models applied to the wine industry
- Build or enlarge their personal network in the wine business.
Key strenghts
- A training co-branded by two world-class business schools in France and Portugal
- A mix of theoretical knowledge, business cases and immersive learning expeditions in both France and Portugal vineyards, providing a large overview of the value creation through wine
- A program focused on practical applications, providing tools and frameworks to craft effective business models and strategies
Program Directors
Disability initiative
You will find the welcome guide and all the information on how we welcome and support our students and participants with disabilities here