Maternal Identity in the Entrepreneurial Process: A Study of Mompreneurs in Urban China
Chen LIU (2025) - Doctoral thesis
The Integration of Maternal Identity in the Entrepreneurial Process: A Study of Mompreneurs in Urban China.
Research context and problem
In urban China, female entrepreneurship is rising, yet it remains deeply intertwined with traditional expectations of motherhood. The "mompreneur" phenomenon, women balancing business ownership with childcare, is often viewed as a struggle for balance. This thesis investigates how these women integrate their maternal and entrepreneurial identities, moving beyond the idea of conflict to explore how these roles can coexist and enrich one another within a specific cultural context.
Research objectives
The study aims to understand the integration process of maternal identity within entrepreneurship. It explores how being a mother shapes business decisions, leadership styles, and time management. By examining the challenges and coping mechanisms of mompreneurs, the research seeks to provide a comprehensive model of how dual identities are navigated and harmonized.
Methodological approach
The thesis employs a qualitative research design, utilizing in-depth semi-structured interviews with mompreneurs in urban China. This approach captures the lived experiences of these women, highlighting the role of digital networks (such as WeChat groups) and the impact of cultural norms on their professional journeys.
Key findings and contributions
The research identifies that successful mompreneurs do not separate their roles but rather leverage "identity porosity." Key findings include:
- Entrepreneurship serves as a tool for renegotiating traditional gender roles.
- Maternal skills, such as multitasking and empathy, are directly transferred to business management.
- Support systems and mother-centric communities are vital for both psychological resilience and business growth. The study contributes to entrepreneurship theory by validating the "maternal lens" as a source of competitive advantage.
Managerial and societal implications
The findings encourage policymakers to develop targeted support for female entrepreneurs that accounts for family dynamics. For organizations, it highlights the value of flexible work structures. Societally, the research challenges stereotypes about working mothers, showcasing them as innovative leaders who drive both economic and social value.
Conclusion
This thesis provides a profound insight into the intersection of family and business. It offers a vital framework for understanding how personal identity fuels entrepreneurial success, making it a key reference for academics and practitioners interested in inclusive innovation.
The full thesis is available online on the Durham University website.