Passion and Strategic Expertise: The Career Path of Florent Bedok
Understanding the challenges of the luxury industry is not limited to knowing brands and trends. In a sector where every decision relies on precision, consistency, and a deep understanding of markets, emlyon business school’s MSc in Luxury Management & Marketing stands out as a program capable of transforming a sensitivity to luxury into operational and strategic expertise.
Florent Bedok, a graduate of the program, is a concrete example of this. Now Global Head of Merchandising Content at Saint Laurent, his career illustrates the program’s ability to open doors to demanding roles at the very heart of key business challenges.
A Structured and International Program
The MSc in Luxury Management & Marketing is an 18-month program, fully taught in Englis. It is designed for students who wish to pursue careers in the luxury sector. The program begins in Paris, where students build strong foundations in management, marketing, branding, and an understanding of dynamics specific to luxury maisons and the sector’s unique characteristics.
Students then continue their specialization in one of the world’s luxury hubs: London, New York, Rome, or Milan. This multi-campus structure, combined with emlyon’s network, provides students with strong international exposure and privileged access to luxury industry professionals.
The MSc was a real accelerator, laying the foundations that now allow me to manage key merchandising and digital challenges in fast-evolving environments.
Targeted Specializations Designed for Future Careers in Luxury
Beyond the fundamentals, the program offers specialized courses that refine technical skills and deepen understanding of business challenges. The objective is to train operational profiles capable of engaging with creative, merchandising, marketing, or retail teams. The teaching approach combines academic courses, hands-on projects conducted with partner companies, and professional immersion.
Florent explains the impact of these experiences:
The projects carried out with partner maisons and guest speakers were also decisive. They sharpened my ability to analyze a collection, identify performance levers, and articulate image and business in a subtle way. This exposure to real-life challenges gave me a very clear understanding of the trade-offs specific to the sector.
A Method That Structures Thinking
Beyond technical skills, Florent highlights the importance of methodology:
“The spirit of the program is above all based on intellectual rigor and the ability to structure one’s thinking. You learn to methodically connect brand positioning, customer expectations, and market dynamics.”
This discipline becomes a major asset in any role where decisions depend on consistency, precision, and a deep understanding of the customer.
A Graduate’s Advice to Future Candidates
“This program transforms a sensitivity—or even a passion—for luxury into real operational and strategic expertise. It provides both a method and a high-level perspective that allow you to move forward with confidence in an industry where precision and coherence are paramount.”
A Springboard to Houses of Excellence
The MSc in Luxury Management & Marketing is a true springboard for those seeking to build a career in the luxury industry a demanding sector with international opportunities. Through rigorous training, specialized tracks, and a strong network of nearly 1,000 alumni from the program, emlyon business school equips future talents with the tools they need to confidently enter these houses of excellence.