Applications are temporarily paused
The application process is temporarily paused due to program updates. Applications will reopen in the second half of April.
In the meantime, you can still complete the forms to download the brochure or get in touch with a program advisor.
Combine passion and strategic thinking to navigate sport, entertainment, and lifestyle industries
Presentation
The Master in Sports, Entertainment & Lifestyle is a two-year, English-taught program. Sports, entertainment and lifestyle are no longer seprate industries : they blend into an immersive experience where brands, athletes, artists, influencers and medias redefine how we consume, live and connect. As these industries increasingly overlap, new career opportunities are emerging.
This program goes beyond traditional sports management. You’ll explore how digital innovation, brand strategy, and shifting consumer trends are reshaping the way people engage with sport, culture, and lifestyle.
Through real-world projects and international exposure, including academic partnerships with Laval University and HEC Montréal, you’ll gain the practical and strategic skills to succeed in global markets.
Whether you’re aiming to join a major brand, launch your own venture, or manage talent and experiences, the Master in Sports, Entertainment & Lifestyle will give you the tools to lead in these dynamic sectors.
Key points
- One program, three connected industries
Sport, entertainment, and lifestyle increasingly overlap. The program helps students understand how these sectors influence each other and how this convergence creates real opportunities for future roles in marketing, experience design, and brand strategy. - Study sports in France
France offers a rare vantage point on sport. It hosts major players such as Canal+, PSG, the FIA, and the Tour de France, and leads in outdoor events like UTMB and the Paris Marathon. Students explore hors-stadia formats: events held outside stadiums and without ticketed spectators, like the Tour de France or city marathons, which call for new ways to engage and activate audiences.
- An international learning journey
Students experience three leading sport markets. In France, they study major media, clubs, and iconic events In Canada, they explore sport management practices, digital innovation, and fan engagement strategies. In the UK, they discover professional leagues, commercial models, and event operations.
- Innovation as a learning driver
Students see how digital tools, new business models, and changing fan habits reshape sport and entertainment. They design experiences, services, and strategies that work in the real world.
- A program built for careers
The program develops practical skills in marketing, branding, sponsorship, and fan experience. Hands-on projects and industry exposure prepare students to deliver solutions employers need today.
*The program formerly known as "MSc in Sports, Entertainment & Lifestyle" was renamed to "Master in in Sports, Entertainment & Lifestyle" in 2026.
Download the brochure for the Master in Sports, Entertainment & Lifestyle
Program
This Master's equips you with the strategic vision and innovative mindset needed to navigate these dynamic sectors. Through a global approach, industry-driven learning, and hands-on experiences, you will gain the expertise to lead, create, and drive transformation in these ever-evolving industries.
- Entry in Year 1: program in 24 months, including a minimum of 4 months of professional experience and a maximum of 10+ months
- Entry in Year 2: program in 12 months, including 4 to 6 months of professional experience
Discover a comprehensive curriculum designed to develop the essential skills and knowledge required to excel in this fast-paced environment.
This program enables foreign or French students to acquire a high-level, specialized education aimed at the main functions of sports management, entertainment marketing, and lifestyle business development, focusing on international markets. This program requires a professional mission at the end of the course for a minimal duration of 4 months (internship, VIE, fixed-term contract or permanent contract).
The program combines cutting-edge academic knowledge with practical experience through group projects, business simulations, professional missions, and immersive experiences.
Year 1
This first period builds a strong foundation in strategic thinking, data analytics, and AI-driven marketing. You’ll explore brand collaborations, shifting consumer trends, and the evolving sports industry from governance to major global events.
- Intro seminar
- Strategic thinking
- Data Science & analytics for business
- From digital to AI marketing
- Branding management, collabs & co creation
- Understanding the sociocultural transformation of consumption and markets
- From sports governance to sports markets
- Sports mega-events in XXI century: tendencies, challenges and opportunities
Then, you'll explore new business models, legal frameworks, and the social impact of innovation in sports and entertainment, helping you understand how these industries are evolving toward a more responsible and engaging future
- Conscious capitalism challenge
- Contract law_ Introduction
- The Future of Entertainment & events
- Social innovation in the Sports & Entertainment industries
In addition to academic courses, you'll have many opportunities to connect with industry professionals, including:
- Company visits, such as Paris La Défense Arena
- Meetings with professional sports clubs and leading entertainment organizations, for example the rugby club Racing 92 and the Federation International de l'Autombilie (FIA)
- Guest lectures and conferences from major organizations like Adidas and the French Football Federation (FFF)
*Companies shown are from previous cohorts. Visits and conferences may vary for future cohorts and are subject to change.
Optional Internship
A 4-6 month internship is optional in the first year of the Master in Sports, Entertainment & Lifestyle, and mandatory in the second year.
Year 2
In the second year, the focus shifts to more specialized topics, where you’ll deepen your understanding of the convergence between sports, entertainment, and lifestyle. This period covers cultural and non-market strategies, industry fundamentals, and equips you with practical skills in data visualization and finance, all while providing international exposure through a seminar in London.
- Introduction seminar : The convergence of sports, entertainment and llifestyle
- Cultural strategy
- The non market strategy
- Generic fundamentals of sports & entertainment
- Data visualization
- Finance for sports leisure and entertainment businesses
- International seminar in London - one-week to meet industry professionals, visit major sporting venues and discover sports and lifestyle brands
You'll focus on advanced topics like sustainability, leadership, and the geopolitics of sports and entertainment. You’ll also explore e-commerce, sports sponsorship, media platforms, and gain skills in negotiation and handling legal challenges in the industry
- Climate strategy & sustainability thinking
- Being an unshakeable leader in fast moving companies
- The geopolitics of sports and live entertainment
- Winning in DtoC and e-commerce
- Sports sponsorship
- Content & media business in the age of platforms
- Negotiation in conflict and in crisis
- Sport, entertainment and media, legal challenges
Benefit from an international experience in Quebec, in partnership with HEC Montreal and University of Laval for a truly global perspective!
- Strategic Sports marketing in the context of Franchise and sports team: challenges and perspectives
- Financial Statement Analysis: a (re)conciliation between sport and business operations
- Sports sponsorships challenges ahead and future persepectives
- Sports & society
- Issues and Challenges of managing self & employees in Sports & Entertainment Organizations
- The convergence of sports and entertainment and their impact of cultural and territory development
Professional mission
The 4 to 6-month internship or professional experience is a great opportunity to put your academic knowledge to the test and acquire tangible experience within the industry.
Thesis
The thesis is an analytical work on a topic related to the industry and to the professional experience gained during your internship. This is a great opportunity for you to research a subject which is not only of particular interest, but which has the potential to contribute powerfully to your personal and professional development.
Discover the international experience in Canada from within
Learn more about HEC Montréal with Geneviève Harbec, Director of Operations & Transfer
Discover Université Laval with Frank Pons, Dean, Faculty of Business Administration
Assessment methods
- Assessment methods may include case studies, presentations, mock exercises, tests, etc.
- Graduation rate following the last board for the MSc in Sports, Entertainment & Lifestyle: 100% of students who took the exam have graduated (Examination Board of February 2026).
The program formerly known as "MSc in Sports, Entertainment & Lifestyle" was renamed to "Master in Sports, Entertainment & Lifestyle" in 2026.
About the Master's degree
This specialization in "Sports, Entertainment & Lifestyle" is part of the Master in Innovation degree (DSMI), authorized by the French Ministry of Higher Education, Research and Innovation to award a BAC+5 Master’s Grade degree.
It allows the validation of the professional certification "DipViGrM - Diplôme Spécialisé en Management de l'Innovation", level 7, issued by emlyon business school and registered with the RNCP under number 41017 on 09/01/2024. It is possible to validate this diploma in blocks of skills.
It ensures academic excellence and strong industry alignment in the fields of digital transformation and innovation management.
Lifestyle focus
The Lifestyle Research Center from emlyon business school
Built upon emlyon’s Lifestyle Research Center, a unique hub dedicated to analyzing emerging trends and consumer behaviors, the program is structured around two key pillars:
- Exploring the transformation of consumption patterns and market structures, helping students understand shifts in demand and audience engagement
- Fostering innovation management through hands-on courses and collaborations with major industry players, ensuring real-world exposure.
Linking education and research
Our Master in Sports, Entertainment & Lifestyle program directly benefits from the work conducted within this chair. By integrating the latest research and insights from the Lifestyle Research Chair, our program offers students a unique and advanced perspective on market dynamics and innovations in the lifestyle sector. This synergy between academic research and practical training equips our students to become influential and well-informed leaders in their fields.
Exploring Research Themes
The Lifestyle Research Chair focuses on a range of topics, from analyzing sociocultural trends to the impact of technological innovations in lifestyle. The research conducted helps to better understand market developments and adapt management and marketing strategies accordingly. You can explore recent projects and publications by visiting the Lifestyle Research Chair page.
Career
Sportswear and Lifestyle Brands: Adidas, Decathlon, Hoka, Nike, Patagonia, Puma, Salomon, The North Face, Zalando, Dunlop Sports
Media and Entertainment: BEIN, Discovery, Warner Bros, Ubisoft, TikTok
Sports Organizations and Clubs: Fédération Française de Rugby, FIA (Fédération Internationale de l'Automobile), OL (Olympique Lyonnais), PSG (Paris Saint-Germain), Chelsea
Sports Marketing and Data Analytics: Havas Media Sport, Nielsen Sports, Sportfive, Sport Radar, Footovision, Tencent, Bloch Consulting
The recruiters shown reflect internships and full-time jobs secured over the past four years. Our students join companies both in France and internationally.
Areas of expertise
- Sales (including business engineer) : 27%
- Marketing : 18%
- IT operations & maintenance: 18%
- Consulting : 9%
- General management: 9%
- Innovation, technology, industrial property: 9%
- HR: 9%
Sectors
- Sports: 69%
- Arts, Entertainment & Recreational Activities: 15%
- Media agency and advertizing: 8%
- Consulting & Engineering: 8%
This data above, including net employement rate and average starting salary, comes from the insertion surveys (questionnaire aimed at recent graduates of each program to track their professional integration into the labor market) conducted by emlyon in 2025 among its 2024 graduates. This data is strictly indicative and cannot be guaranteed by emlyon or hold contractual value for any candidate/participant in the program.
The Sports Circle brings together alumni and students who are passionate about issues related to sports. This network aims to promote exchanges between graduates and students by creating opportunities for mentoring, networking, and collaboration on sports-related projects.
The club organizes conferences, workshops, and events that allow its members to meet one another and further develop their expertise. It is composed on more than 1,700 members.
About our Career Center
The Career Center provides continual support in identifying career goals and developing action plans. For more information, visit the Career Center page by clicking here.
Average starting salary
€49,190
Targeted jobs
- Sports Marketing Manager
- Brand Manager
- Marketing Manager
- Product Manager
- Marketing Analyst
- Commercial Strategy & Insights
- Partnership Manager
- People & Culture Director - HR
- Digital Marketing Manager
- Head of Innovation
- Sales Executive
- Consultant
- Project Manager
Alumni network
As a future graduate, you will hold lifelong membership of emlyon business school alumni network, a network of near to 48,000 alumni covering more than 130 countries.
You will benefit from all services it offers, including the online assessment modules. Its members will help you further develop your career regardless of which stage you are at, by providing you with career development information, exchange business information with you and share their experience for you to build on.
Learn more about the alumni network by visiting the dedicated page here.
Admissions
Are you eligible ?
Students holding at minimum one of the following degrees can apply to the Master in Sports, Entertainment & Lifestyle:
- Admission in Year 1: 3-year Bachelor's degree
- Admission in Year 2: 4-year Bachelor's degree or a Master's degree
You can apply while being enrolled in the last year of the degree that makes you eligible for this program.
Admissions Process
Start your application online or go to your applicant dashboard to complete your application file to join the Master in Sports, Entertainment & Lifestyle. Applications for the 2026-2027 academic year are open from October 2025 (subject to availability).
Application deadline: emlyon business school may close applications earlier, if all the seats in the class are filled, as it happens every year for many of our Master's programs. Consequently, we do advise students to apply as early as possible to ensure they secure a seat in the program and maximize their chances!
Eligibility requirements
Students holding at minimum one of the following degrees can apply to the Master in Sports, Entertainement & Lifestyle:
To apply for admission in Year 1, applicants must hold either:
- A Bachelor’s degree State-recognized as a Licence or a BAC+3 recognized by the French Ministry of Higher Education
- A credit equivalence attestation of at least 180 ECTS credits obtained in a State-recognized "Grade de Master" program
To apply for admission in Year 2, applicants must hold either:
- A 4-year State-recognized Bachelor’s degree (equivalent to 240 ECTS credits)
- Have validated the first year of a State-recognized Master's Degree
- A credit equivalence attestation of at least 240 ECTS credits obtained in a State-recognized "Grade de Master" program
You can apply while being enrolled in the last year of the degree that makes you eligible for this program.
- A resume / CV
- A copy of an official and valid identity card or passport
- A certified copy of all degrees obtained in a higher education institution (in English or French)
- A proof of enrollment certificate for applicants currently enrolled in higher education
- A certified copy of your transcripts from the first year of your undergraduate education until now
- An official and valid English proficiency test: TOEFL, TOEIC, IELTS, Cambridge
Native speakers are exempted from providing an English test score upon presentation of proof (passport or identity card from an English-speaking country). Students who have studied at least 3 years of higher education entirely in English are also exempt.
Optional documents:
- An official management aptitude test score of under 5 years: GMAT, GRE, CAT Test, TAGE-MAGE
- Recommendation letters (professionnal or academic)
- A letter of motivation
A good level of English is paramount to succeed in the program. We suggest that students possess an English level equivalent to C1 to successfully engage with the program. A C1 level is an experienced speaker. This means that you can understand long, demanding texts and grasp implicit meanings. Express yourself spontaneously and fluently without much searching for words.
- English Bootcamp
While we encourage students to have an English level equivalent to C1, we understand that some may still be on their journey to reach this proficiency. To assist students with academic potential who need to improve their English, we will offer an intensive online bootcamp in August 2026. This bootcamp is designed for those with B1 or B2 levels and aims to help them advance their language skills. Attendance will be mandatory for students identified as needing this support, and only those flagged by our admissions team will be eligible to participate. Dates will be announced closer to the program’s start.
- Students need to obtain (or maintain) a valid passport for the entire duration of their studies, in order to meet the international mobility requirements that are mandatory for the program. Application and obtention of all and any necessary visas are the sole responsibility of the student, including for international periods.
- GMAT and GRE tests are valid for 5 years
- TAGE MAGE tests are valid for 2 years
- CAT tests are valid for 1 year
- English tests are valid for 2 years
- You can apply to multiple programs at the same time, but you can only apply to one program once per year.
- You cannot apply for Year 1 and Year 2 in the same year for the same program.
- For applicants in Year 2: due to the program’s high standards and academic rigor, the Admissions Committee may require some admitted candidates to complete independent, online mandatory pre-onboarding modules prior to the start of Year 2. This ensures a smooth integration and aligns all students on key foundational knowledge.
Application fee
The application fee for the 2026 intake is set at €120, payable directly by credit card through the online application system.
- Students with a French CROUS grant are exempted from paying the application fee if they provide the final notice of allocation of this grant for the current academic year.
- High Level Athletes are also exempted from paying the application fee if they provide a sport resume validated by the director of the Sports department at emlyon business school. If this is your case, please contact Mr Mickaël ROMEZY: romezy@em-lyon.com.
emlyon business school uses a selection process which is in line with today's digital landscape and the practices of major international companies in their search for new talents. Once your online application file is completed, you will be asked to go through the digital tests.
Some key information:
- The digital tests must be done on a computer with a working webcam and a stable Wi-Fi connection.
- You will answer several questions orally which will be recorded with your webcam.
- You must take the test alone, in a quiet environment, without any technical, human, or AI aids.
- Test can only be taken once
If you apply for Year 1 of the program, the test will be comprised of:
- Motivation questions in video format centered around your motivation and reasons for entering the program
- Motivation questions in written format centered around your specific interest in the specialization of your program and your understanding of the current challenges of its industry.
- Cognitive test
If you apply for Year 2 of the program, the test will be comprised of:
- Motivation questions in video format centered around your motivation and reasons for entering the program
- Motivation questions in written format centered around your specific interest in the specialization of your program and your understanding of the current challenges of its industry.
- A multiple-choice questionnaire with specific questions to showcase you already have a good understanding of the specialization of your program and have mastered the necessary background to enter directly into Year 2.
- Cognitive test
Admissions results
The admissions decision is confirmed by an official Admissions committee. Please be advised that the Admissions committee holds the exclusive rights regarding the final decision and that its decisions cannot be appealed.
Following the Admissions Committee, four decisions are possible:
- Admitted
- Non admitted
- Non admitted requalified: For applicants in Year 2, the Admissions Committee has declared that the application does not meet the requirements for an admission in Year 2 but offers an admission in Year 1 of the program. This can happen if a student's background is strong but not complete enough in some mandatory contents of the program, to help them build up their strengths and to ensure their success.
- Waitlisted: When a program is at capacity, the Admissions committee is unable to make an admissions offer but can propose a place on a waitlist. The waitlist does not guarantee a place in the program
An email is sent to applicants as soon as the admissions results are available on your makersboard space.
You will then have 10 calendar days after receiving your admissions results to confirm your admission by completing your enrollment form and paying the non-refundable enrollment deposit of €4,500.
Admissions statistics
The global acceptance rate for Masters, Masters of Science and Advanced Masters for the 2025 intake was 51% (admitted students on applicants rate).
This certification is accessible through VAE (Validation for Prior Learning).
Who is it for?
The VAE framework, established under the French Social Modernization Act of January 17, 2002, allows any candidate to obtain a certification based on their professional experience (as an employee, self-employed individual, or volunteer).
Your experience must have enabled you to develop skills aligned with the certification competency framework.
You can consult the RNCP certification details here.
Financing
Tuition fees
2-year course (entry into Year 1): €35,650
The financing of tuition fees over two years breaks down as follows:
- Year 1 (Y1): €14,500
- Year 2 (Y2): €21,150
1-year course (entry into Year 2): €26,900
The tuition and fee charges are in effect for the 2026-2027 academic year are subject to change for future years
✔️ All indicated fees include:
- Tuition fees for the program
- Tuition for the international period at the partner university
- Travel and lodging expenses relative to the one-week international seminar when relevant
- Enrollment and administrative fees
- Career Center services during your program and for 3 years after graduation
- Several hours of individual career coaching during your program
- Lifelong membership to the emlyon business school alumni network
❌ Tuition fees do not include:
- Additional fees not payable to the institution, such as CVEC, student social security, sports club enrollment fees, the purchase of personal computer hardware or software, or the purchase of books other than course materials
- Optional courses or certifications
- Accommodation and travel expenses related to the program or work placement
How to finance your program?
emlyon scholarships
emlyon business school helps students finance their Master in Sports, Entertainment & Lifestyle by offering scholarships up to 50%.
- Individual Scholarship
Open to all admitted candidates, regardless of their financial background. This scholarship considers a combination of factors such as academic excellence, diversity, and motivation. Applicants must submit the scholarship request form as part of their application file.
- Excellence Scholarship
Merit-based awarded for strong academic profiles:
10% scholarship for GMAT 700+ / GMAT Focus 645+ / GRE or Tage Mage equivalent
5% scholarship for GMAT 650+ / GMAT Focus 595+ / GRE or Tage Mage equivalent
Test scores can be submitted after admission, within a set deadline.
- Dean’s Choice Scholarship
Awarded to candidates with outstanding academic results, strong backgrounds, and achievements showing leadership and potential for impact. It cannot be applied for directly; candidates are identified during the admissions process through a holistic review by the program director. Final decisions are made by the Admissions and Scholarships Committee. This scholarship can cover up to 35% of the tuition fees.
To find out more about the specifics of our scholarship policy and how to benefit from it, we invite you to contact your program advisor. To download the Scholarship Policy information, create or log onto your emlyon business school account.
Government scholarships
First, you should contact the French Embassy or the French Cultural Service in your country to inquire about individual scholarships granted by the French government.
www.diplomatie.gouv.fr
www.mfe.org
- Campus France: is a French national agency responsible for promoting French higher education abroad and welcoming foreign students and researchers to France. It manages Campus Bourses, a tool that lists all the financial aid available to foreign students from the the French and foreign governments, local authorities, companies, foundations and institutes of higher education. With Campus Bourses, you can filter your search by nationality, field and level of studies to find the assistance that corresponds to your profile. More information here.
- EIFFEL Scholarship: if you meet the requirements of excellence of the Eiffel Scholarship program, emlyon business school may propose your application to this financial aid.
The deadline for applications is in December of each year. See details on www.campusfrance.org
Please contact your Program Advisor for more information.
The emlyon social scholarship for CROUS Recipients
- The CROUS scholarship (Bourse du CROUS) is a financial aid program provided by the French government to support students in their higher education studies. It is awarded based on various criteria such as income, family situation, and academic performance. The scholarship aims to help students cover their living expenses, including accommodation, meals, and other related costs. If they meet the eligibility criteria, international students may also benefit from the scholarship provided by the CROUS.
CROUS scholarship students will receive a waiver of 5% to 50% of the tuition fees for their Master.
Reductions are calculated based on your definitive CROUS scholarship level from the year before your enrollment at emlyon. For the 2026-2027 academic year, your definitive CROUS level from the 2025-2026 year will be considered. Please find the table below:
- Echelon 0 bis: 5%
- Echelon 1: 10%
- Echelon 2: 15%
- Echelon 3: 20%
- Echelon 4: 25%
- Echelon 5: 30%
- Echelon 6: 40%
- Echelon 7: 50%
emlyon business school and its partners are committed to investing in tomorrow’s entrepreneurial leaders by helping qualified students to further their education:
- Campus France is a French national agency responsible for promoting French higher education abroad and welcoming foreign students and researchers to France. It manages Campus Bourses, a tool that lists all the financial aid available to foreign students from the the French and foreign governments, local authorities, companies, foundations and institutes of higher education. With Campus Bourses, you can filter your search by nationality, field and level of studies to find the assistance that corresponds to your profile. More information here
- Banking Partners: You may obtain a bank loan through emlyon business school financial partners only if you have a fiscal warrantor in France. If not, we advise you to obtain a loan in your country of origin before your arrival.
- Prodigy Finance loan opportunity: Applicants for the Master in Sports, Entertainment & Lifestyle are eligible to apply for a student loan with Prodigy Finance. Learn more on how to apply for a Prodigy Finance loan by clicking here (please scroll down the page to read about the benefits and conditions). This opportunity is opened to Non-French students only.
Please note: Master’s Degrees at emlyon business school aren’t eligible for the following financing schemes: FAFSA, FONGECIF, DIF, CPF or other funding from Pôle Emploi. For further information regarding potential French State scholarships, we recommend you to contact your region or your department, as some of them have specific scholarships available for students going to another department in France to study.
emlyon business school is committed to investing in tomorrow’s entrepreneurial leaders by helping qualified students to further their education. Reductions in tuition fees can be offered through needs-based scholarships and may, in certain cases, be granted in addition to guaranteed scholarships.
Student life
Discover what it means to study in Paris through two key aspects: a dynamic campus in the heart of the city, and an exceptional student experience shaped by one of the world’s most vibrant capitals.
The Paris Campus
Our campus is located in the heart of Paris, in the lively 12th arrondissement, right across from Gare de Lyon. With its central location, students enjoy quick access to top companies, cultural hotspots, and everything the city has to offer. It’s a vibrant place to learn, network, and live Paris to the fullest.
Student Life in Paris
Paris offers much more than academic excellence, it provides a dynamic, multicultural environment that enriches every aspect of student life.
- An international business capital: home to the headquarters of major global corporations and a thriving ecosystem of startups, making it a prime location for internships, networking, and launching an international career.
- Cultural richness at every corner: From world-famous museums and historic landmarks such as the Eiffel Tower, Notre-Dame Cathedral, and the Louvre Museum, the city offers endless opportunities to explore, learn, and be inspired.
- A well-connected city: With its excellent public transport and international rail and air links, Paris makes it easy to travel within France and across Europe.
I know it's not an easy industry, especially to get your first step in. It's really hard. In my opinion, it was important to apply for a Master related to the sport industry. We were able to meet people that are part of the industry, and they're able to give us insightful tips on ways of thinking when you want to work in the sport industry.
There are a lot of positive things about this Master, and I still believe that if I didn't do this program, I wouldn't have got this job at Adidas.
Read his full testimonial >
Meet us during dedicated events
emlyon's Program Advisors are hitting the road to connect with you and discuss your career aspirations. Don't miss the opportunity to meet them at international student fairs for guidance in shaping your future career. You can also stay tuned for information about our campus open days!
Contact our student ambassadors
Want to find out more about student life, program content, campus life or the emlyon business school experience? Connect with our student ambassadors to get a first glimpse of what awaits you. You can ask them all your questions via our dedicated platform.
Disability support services
You will find the welcome guide and all the information on how we welcome and support our students and participants with disabilities here.
FAQ
Frenquently asked questions
A Master's in Sports Management is a graduate-level masters' program that equips students with the skills to lead and manage in the sports industry. This degree in sports management prepares future professionals for roles in marketing, business development, sponsorship, media or sports governance.
A Master of Science (MSc) is a postgraduate academic degree awarded by universities and business schools, under the CGE (Conférence des Grandes Écoles) label, designed with a strong international focus and often taught entirely in English. It is ideal for students aiming for global careers or academic mobility.
A Master’s degree in France, accredited by the French state and the CEFDG, offers a solid general foundation in management combined with a specialization that is highly recognized both academically and professionally in France, across Europe and in the rest of the world.
The Master in Sports, Entertainment & Lifestyle delivered by emlyon is a Master's degree, accredited by the French state and the CEFDG.
With a sport management degree, you can pursue a successful career in the sports industry, take on leadership roles, specialize in areas like sport marketing, or continue with another graduate program to deepen your expertise.
The program duration depends on your entry point and prior academic background. For entry in Year 1, it spans 24 months, including 4–10+ months of professional experience, allowing a full immersion in foundational courses, specialization in sports, entertainment, lifestyle, and international exposure. For entry in Year 2, the program takes 12 months, including 4–6 months of professional experience, focusing on advanced coursework and practical projects.
Students will master sport marketing techniques through a mix of theoretical knowledge, covering marketing, strategy, data, branding, and governance, and specialized topics like sponsorship, e-commerce, and sustainability. They also gain practical experience via internships, international seminars, and a professional thesis.
Associated testimonials
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International seminar in London: first-hand insights into sports & entertainment
