The MSc in Digital Marketing & Data Science is an 18-month program, delivered until 2024-25 academic year, and designed to develop your skills in digital marketing and data science.

In the dynamic world of digital marketing, the ability to make data-driven decisions is not just an advantage, it is a necessity. The MSc Master of Science Digital Marketing & Data Science was created with one strong belief: today, Marketing is a Science.

Our Marketing Analytics courses will equip you with practical, analytics-based tools and strategies that will make you an invaluable asset to any marketing team. You will learn not just to understand data, but to transform it into actionable insights, allowing you to drive innovation and efficiency in your future roles.

students profile for MSc in Digital Marketing & Data Science

For students holding a three year Bachelor's degree minimum

Master of Science (MSc) approved by the Conférence des Grandes Ecoles

18 months including a 4 to 6-month internship (120 ECTS credits)

Taught in English

Delivered in Paris with an international term and a one-week long international seminar

Important information: this program will evolve in September 2025, as a 2-year Master's degree in Digital Marketing & Data Analytics.

For more information, please visit this page

Program highlights

  • Acquire professional skills in digital marketing, business analytics and data science

This program in digital marketing and data analytics is divided into 4 main professional skills that you will acquire during the year to master the data and digital work environment.

You will learn how to pilot a digital marketing strategy, plan, report and forecast with business analytics and automation, utilize programmatic skills to contribute to marketing challenges and identify new responsible opportunities in a data driven environment.

  • Become digital and data savvy with innovative technologies expertise

As a marketing technologist, you need a toolbox to help you evolve in a complex work environment. This digital marketing and data analytics degree is designed to make you understand and use the most innovative technologies. At the end of the MSc in Digital Marketing & Data Science, you will master Python, SQL, Excel, Power BI and Tableau. You can also dig into Robotic Process automation, R or Dataiku. In addition, you will be able to visualize, analyze and use the data to build and implement a digital strategy for any company.

  • Meet the real needs of recruiters in an evolving world

Recruiters are facing real challenges to find young talents with skills in both digital and data areas to face the deep digital transformation of their industry. Furthermore, the ethical, social and environmental dimensions are now central in the strategic decisions the companies are making. You will be fully aware of them thanks to our program: in each class, those dimensions are covered to prepare you for the future of work.

Your career after the program

Upon completing the MSc in Digital Marketing & Data Science, you will become accomplished digital marketing professionals, able to manage and innovate in a data‐rich business environment. You will be well‐prepared to work in a sales or marketing department of startups or major brands in business to consumer or business to business environments.

You will also fit the requirements of:

  • advertising agencies looking for marketing professionals knowledgeable about multichannel communication
  • consulting firms managing the digital transformation of their clients
  • digital media and technology companies looking for managers with a strong business background who are also familiar with their trade

The skills developed with the program open large horizons as all companies are now challenged by data and digital disruptions.

You will be prepared for specific positions in marketing and business updated to the digital era such as:

  • Digital marketing manager
  • Head of digital solutions
  • Digital project manager
  • Data analyst
  • Business intelligence analyst
  • Digital analyst
  • Consultant or project manager in digital transformation
  • Social media manager
  • Online media planner
Your career after the DMDS program