A 9-day executive education program to leverage digital marketing for your unit’s growth.

Presentation

Leverage digital marketing to drive the growth of your business unit.

Rythme de la formation :

• Nombre de participants : la formation est organisée pour un effectif de 10 à 80 participants par session.
• Horaires types des journées : 18H45- 21H00
• Rythme de la formation : en soirée, en semaine.
• Langue : la formation est dispensée en langue française

Presentation

Presentation

This marketing training provides operational managers with a strategic vision of marketing, helping them understand its crucial role in creating value for the company. They will learn how to strategically integrate marketing into the company's overall vision by identifying key challenges and using practical tools to contribute effectively to its implementation. By the end of the program, they will be equipped to take on a more strategic role in positioning and deploying marketing within their organization.

Pré-réquis

Pré requis matériel : Pour chaque participant : son ordinateur personnel, un accès internet stable.

Presentation 

The online certificate "Driving Marketing Strategy with Digital Integration" from emlyon business school is a dynamic program designed for professionals eager to master the challenges of marketing in the digital age. This course provides a comprehensive immersion into contemporary marketing strategies, with a strong emphasis on integrating digital tools.

Participants will gain the skills needed to design and implement effective marketing strategies while fully leveraging the potential of digital technologies. Whether you are a marketing professional looking to enhance your expertise or an entrepreneur aiming to strengthen your online presence, this certificate will equip you with the essential knowledge and tools to succeed in an ever-evolving marketing landscape.

Le niveau requis pour intégrer le certificat est :

5 ans d'expérience professionnelle
Bac + 2 ou équivalent. Possibilité de Validation des Acquis Professionnels pour les personnes n’ayant pas ce niveau de diplôme

Pour qui ?

Managers d’unité, chef de projet souhaitant contribuer à la réflexion stratégique de leur organisation et qui cherchent à anticiper les mutations de leur entreprise.

A short 3-day program for a fresh and unconventional approach to marketing.

Presentation

This program aims to develop skills to identify innovation opportunities, create value, and encapsulate that value within a viable business model.

By combining creativity, exploratory marketing, and intrapreneurship, participants will acquire a structured methodology to drive their innovation process effectively.

Understand the financial challenges of your organization to manage its operations effectively.

Horaires de la formation :

• Nombre de participants : la formation est organisée pour un effectif de 10 à 25 participants par session.
• Horaires types des journées : 9h00-12H30 / 13h30-17h00
• Rythme de la formation : en journée, en semaine.
• Langue : la formation est dispensée en français

Prochaines rentrées :

• 16 juin 2025 à Lyon

Presentation

Discover the "Finance for non-financial professionals" Certificate from emlyon business school, an essential training for professionals looking to gain a deep understanding of fundamental financial principles.

This program offers you the opportunity to learn the basics of finance, from financial statements to profitability analysis, in language accessible to all, even without prior experience in finance. Through interactive courses and real-life case studies, you will develop the skills needed to make informed financial decisions and contribute effectively to your company's overall performance. Join us to acquire valuable financial expertise and strengthen your position in the business world.

Pré-requis

• 5 ans d'expérience professionnelle
• Bac + 2 ou équivalent. Possibilité de Validation des Acquis Professionnels pour les personnes n’ayant pas ce niveau de diplôme

Managers, chef de projet, créateur d’entreprise

Turning managers into leaders.

Presentation

This program transforms managers into leaders through an experiential and scientific approach. They develop confidence, cooperation, and engagement to tackle challenges and inspire their teams.

Gain an in-depth understanding of the wine industry and practical strategies for success.

• Young alumni from great educational institutions searching for a way into the wine business;
• Group executives looking for a business update to empower their career;
• Family business members pursuing an accelerated upskilling;
• Technicians and wine experts expecting to develop their strategic vision and leadership;
• Wine collectors in search for investment solutions,
• Investors acquiring a wine estate or brand as a side business or patrimonial diversification,
• Wine entrepreneurs seeking business and market insights,
• Art, luxury and finance experts (auction house, luxury groups, private banking) seeking to dive
• into wine value creation to accompany their clients.
• Educational background and prerequisite :
• Bachelor or equivalent
• Good level of English practice (B2)

Develop operational skills to successfully lead and motivate your teams.

Presentation

This training is designed to provide managers with practical tools and scientifically proven approaches to better manage their stress and energy, both individually and collectively, in order to achieve performance while respecting everyone’s balance.

Training Schedule:

• Number of participants: The training is designed for groups of 10 to 25 participants per session.
• Typical daily schedule: 9:00 AM–12:30 PM, 1:30 PM–5:00 PM.
• Training format: Full-day sessions on weekdays.

Today's companies must maintain their performance while constantly evolving to adapt. Based on approaches to organizational behavior and strategy implementation, this training outlines the key steps of an organizational change process and identifies the various human challenges associated with each of them.

Pré-requis

• 5 ans d'expérience professionnelle
• Bac + 2 ou équivalent. Possibilité de Validation des Acquis Professionnels pour les personnes n’ayant pas ce niveau de diplôme

Managers, chef de projet, créateur d’entreprise