Shape the future of business through digital transformation
Presentation
How can businesses successfully manage their digital transformation?
In a constantly evolving technological landscape, shaped by climate change and environmental challenges, standing out is essential. Marketing strategy, offer commercialization, customer data management, lead generation, talent recruitment in ever-changing roles, task scalability — all value creation processes are undergoing digitalization.
Artificial intelligence enhances operational efficiency and customer experience, while blockchain builds trust and streamlines processes. At the same time, this transformation involves reducing carbon footprints by optimizing resource use and promoting responsible business practices.
This Advanced Master in Digital Transformation, Marketing & Strategy delivered through a work-study format, directly addresses the needs of today’s companies. It has been designed around the most sought-after roles in digital transformation, offering a cutting-edge curriculum focused on essential, future-ready skills.
Our mission: to help students thrive in careers aligned with the key challenges businesses face today and tomorrow.
Key points
- Become a digital transformation expert
Develop strong expertise in digital strategy and business transformation to guide companies through their major transitions.
- Active, career-focused pedagogy
Learn through a combination of work-study and team projects to master real-world business challenges.
- A structured apprenticeship contract
Gain valuable corporate experience and enhance your expertise through the completion of a professional thesis.
- An international learning opportunity
Take part in a digital ecosystem immersion abroad, where you’ll tackle a marketing strategy challenge set by a local company a key experience as part of your graduation requirements.
