Understand and Act in an Environment Transformed by New Technologies
Presentation
Adapting to technological changes is a necessity for businesses. The emergence of new technologies has always brought new challenges, needs, and ways of working. Companies that were slow to respond have often been replaced by more agile players. While most firms have recognized the importance of digital transformation, there is still much to be done to ensure that everyone becomes an active participant. Digital transformation is often presented as a risk - or even a threat - to employees. However, they are given relatively few resources to fully benefit from it. Digital transformation is not inevitable. The effects of emerging technologies on businesses have been studied and theorized for over 30 years. Taking the time to understand and implement them is the best way to prepare for what lies ahead.
Board Members & Executives, Key Players in the Transition: Train in Governance for Sustainability within Planetary Boundaries
Presentation
Are you already a board member or business leader? Do you want to join a board of directors and contribute expertise and a credible perspective on sustainable development?
The "Governance for Sustainability" program will help you position your contributions in light of sustainability challenges and make the board of directors a key player in formulating and monitoring an ambitious, realistic, and sustainably value-creating strategic trajectory.
By the end of this program, you will have an expanded vision of the sustainability and transition expectations that boards of directors face. This training is offered in partnership with HeR Value, a firm specializing in the recruitment and training of independent board members.
Become a board director with a high-level certificate in board governance.
- Nombre total d'heures : 63 heures
- Nombre d'heures d'aprentissages synchrones = 59 h
- Nombre d'heures d'évaluation des compétences = 4 h
- Nombre d'heures de travail personnel et collectif = 7 h estimées
- Eligible au CPF
Presentation
In partnership with the consulting firm Her Value, this certificate is aimed at current board members or anyone wishing to join a board of directors and develop key skills in corporate governance.
Are you questioning the posture and skills necessary to succeed in a director's role? The "Board of Directors Objective" training supports you in learning the advisory, control, and strategic roles within organizations. This intensive program allows you to:
- Understand governance challenges and take on a strategic role in boards of directors.
- Evaluate value creation, associated risks, and contribute effectively to the company's strategy.
- Adopt the behaviors and reflexes essential for succeeding in your director's mandate.
Pré-requis
- Bac+4 ou équivalent
- 7 années d’expérience professionnelle dans des postes à responsabilité
Pour qui ?
- Fondateur et Directeur général
- Directeur Business Unit
- Directeur fonctionnel
- Administrateur en poste
A 9-day executive education program to leverage digital marketing for your unit’s growth.
Presentation
Digital is at the heart of many strategic decisions. However, the manager responsible for its implementation faces indecision. The proliferation of tools, the abundance of out-of-context advice, and the obsolescence of yesterday's best practices make digital marketing projects uncertain, even counterproductive. Presented as successive revolutions, each new buzzword adds to the confusion: SEO, SEA, display marketing, inbound marketing, automation...
This training aims to bring clarity to digital marketing strategies by making them current, effective, measurable, and ethical.
Leverage digital marketing to drive the growth of your business unit.
Rythme de la formation :
- Nombre de participants : la formation est organisée pour un effectif de 10 à 80 participants par session.
- Horaires types des journées : 18H45- 21H00
- Rythme de la formation : en soirée, en semaine.
- Langue : la formation est dispensée en langue française
Presentation
Explore the Digital Marketing Program at emlyon business school—an essential opportunity for professionals eager to master digital marketing strategies and tools.
This innovative program provides an in-depth exploration of the latest online marketing trends, from social media and paid advertising to SEO and data analytics. Through interactive courses and real-world case studies, you will develop the skills needed to design and execute effective digital campaigns while maximizing return on investment.
Position marketing within your organization's strategy. Explore marketing strategies to drive your company's growth.
Presentation
This marketing training provides operational managers with a strategic vision of marketing, helping them understand its crucial role in creating value for the company. They will learn how to strategically integrate marketing into the company's overall vision by identifying key challenges and using practical tools to contribute effectively to its implementation. By the end of the program, they will be equipped to take on a more strategic role in positioning and deploying marketing within their organization.
Pré-réquis
Pré requis matériel : Pour chaque participant : son ordinateur personnel, un accès internet stable.
Reinvent consumer-brand interactions and leverage digital marketing to drive business unit growth.
Presentation
The online certificate "Driving Marketing Strategy with Digital Integration" from emlyon business school is a dynamic program designed for professionals eager to master the challenges of marketing in the digital age. This course provides a comprehensive immersion into contemporary marketing strategies, with a strong emphasis on integrating digital tools.
Participants will gain the skills needed to design and implement effective marketing strategies while fully leveraging the potential of digital technologies. Whether you are a marketing professional looking to enhance your expertise or an entrepreneur aiming to strengthen your online presence, this certificate will equip you with the essential knowledge and tools to succeed in an ever-evolving marketing landscape.
Le niveau requis pour intégrer le certificat est :
5 ans d'expérience professionnelle
Bac + 2 ou équivalent. Possibilité de Validation des Acquis Professionnels pour les personnes n’ayant pas ce niveau de diplôme
Pour qui ?
Managers d’unité, chef de projet souhaitant contribuer à la réflexion stratégique de leur organisation et qui cherchent à anticiper les mutations de leur entreprise.
A short 3-day program for a fresh and unconventional approach to marketing.
Presentation
This program aims to develop skills to identify innovation opportunities, create value, and encapsulate that value within a viable business model.
By combining creativity, exploratory marketing, and intrapreneurship, participants will acquire a structured methodology to drive their innovation process effectively.