The Post-graduate teams of Institut Paul Bocuse and emlyon business school gave the students of the MSc in International Hospitality Management program a very interesting and exciting program consisting of visits in London as part of the program’s Hospitality Week this April.

Sustainability and Tourism: The two words can first appear contradictory. Tourism indeed generates air pollution with transports, waste, as well as soil and water pollution.
However, the tourism industry has made significant strides toward reducing its ecological footprint. How can the hospitality industry improve in this area? Is this trend really a true concern for travelers?

Following a grounding in the areas of catering, wine and beverages, Pauline Mey saw an opportunity to create a niche in the hospitality market by setting up eco-responsible, technologically advanced hostels for clients from around the world seeking 3–4-star quality of service at a price that’s right. Duly equipped with the emlyon business school and Institut Lyfe (formerly Institut Paul Bocuse) MSc in International Hospitality Management, she successfully navigated a business launch that could have been blighted by the COVID-19 pandemic to make a real name for herself and her business venture “Beau M Hostel”.

In a dynamic fusion of academia and industry, MSc in International Hospitality Management's students at emlyon business school and the Institut Lyfe (formerly Institut Paul Bocuse) have engaged in innovative concept development for the sector of hotel brand design. Under the guidance of professionals and in collaboration with the leading hospitality brand, Accor, these students embarked on an exciting journey of creativity, strategic thinking, and their usual pursuit of excellence. Among them, Chloé SCHWAB, Inès CHARAVEL, and Thomas BARBARAT, three students of the MSc in International Hospitality Management, have graciously shared their insights and experiences, shedding light on the innovative concepts that have emerged from this remarkable project.