Presentation

This marketing training provides operational managers with a strategic vision of marketing, helping them understand its crucial role in creating value for the company. They will learn how to strategically integrate marketing into the company's overall vision by identifying key challenges and using practical tools to contribute effectively to its implementation. By the end of the program, they will be equipped to take on a more strategic role in positioning and deploying marketing within their organization.

Pré-réquis

Pré requis matériel : Pour chaque participant : son ordinateur personnel, un accès internet stable.

Identify the growth levers of your organization to create value. Question the company's strategy to deploy it within your unit.

Presentation

To make operational decisions, it is essential for a manager to take ownership of their company's strategy in order to implement it within their unit. The manager must be able to identify disruptions in their environment and find sources of innovation or growth to create new competitive advantages, becoming a key player in their company's transformation.

Pré-requis

Pour qui ?

Gain an in-depth understanding of the wine industry and practical strategies for success.

• Young alumni from great educational institutions searching for a way into the wine business;
• Group executives looking for a business update to empower their career;
• Family business members pursuing an accelerated upskilling;
• Technicians and wine experts expecting to develop their strategic vision and leadership;
• Wine collectors in search for investment solutions,
• Investors acquiring a wine estate or brand as a side business or patrimonial diversification,
• Wine entrepreneurs seeking business and market insights,
• Art, luxury and finance experts (auction house, luxury groups, private banking) seeking to dive
• into wine value creation to accompany their clients.
• Educational background and prerequisite :
• Bachelor or equivalent
• Good level of English practice (B2)

• Nombre total d'heures : 63 heures
• Nombre d'heures d'aprentissages synchrones = 59 h
• Nombre d'heures d'évaluation des compétences = 4 h
• Nombre d'heures de travail personnel et collectif = 7 h estimées
• Eligible au CPF

Presentation

In partnership with the consulting firm Her Value, this certificate is aimed at current board members or anyone wishing to join a board of directors and develop key skills in corporate governance.

Are you questioning the posture and skills necessary to succeed in a director's role? The "Board of Directors Objective" training supports you in learning the advisory, control, and strategic roles within organizations. This intensive program allows you to:

• Understand governance challenges and take on a strategic role in boards of directors.
• Evaluate value creation, associated risks, and contribute effectively to the company's strategy.
• Adopt the behaviors and reflexes essential for succeeding in your director's mandate.

Pré-requis

• Bac+4 ou équivalent
• 7 années d’expérience professionnelle dans des postes à responsabilité

Pour qui ?

• Fondateur et Directeur général
• Directeur Business Unit
• Directeur fonctionnel
• Administrateur en poste

In an ever-evolving economic environment, business leaders must master key skills in management, leadership, and strategy. The "Managing a Business Unit" Certificate is designed to meet these specific needs. This business management training is aimed at professionals looking to strengthen their leadership expertise and develop effective strategies to successfully lead their organizations.

Develop your emotional intelligence at work

Rythme de la formation :

• Nombre heures quantifiée (synchrone et asynchrone) = 7h
• Nombre heures de travail personnel et collectif = 21h
• Durée de la formation en distanciel : 4 Jours
• Durée entre le lancement de la formation et sa clôture = 2 mois

Prochaines rentrées :  

• 17 avril 2025 Online
   

Presentation

Understand the financial challenges of your organization to manage its operations effectively.

Horaires de la formation :

• Nombre de participants : la formation est organisée pour un effectif de 10 à 25 participants par session.
• Horaires types des journées : 9h00-12H30 / 13h30-17h00
• Rythme de la formation : en journée, en semaine.
• Langue : la formation est dispensée en français

Prochaines rentrées :

• 16 juin 2025 à Lyon

Presentation

Discover the "Finance for non-financial professionals" Certificate from emlyon business school, an essential training for professionals looking to gain a deep understanding of fundamental financial principles.

This program offers you the opportunity to learn the basics of finance, from financial statements to profitability analysis, in language accessible to all, even without prior experience in finance. Through interactive courses and real-life case studies, you will develop the skills needed to make informed financial decisions and contribute effectively to your company's overall performance. Join us to acquire valuable financial expertise and strengthen your position in the business world.

Pré-requis

• 5 ans d'expérience professionnelle
• Bac + 2 ou équivalent. Possibilité de Validation des Acquis Professionnels pour les personnes n’ayant pas ce niveau de diplôme

Managers, chef de projet, créateur d’entreprise