Rethink your business model in a digital context with the Emerging Business Models Executive Short program.

Requirements
- 4 years‘ higher education (or equivalent)
- 7 years’ professional experience.
Rethink your business model in a digital context with the Emerging Business Models Executive Short program.
Adapting to technological changes is a necessity for businesses. The emergence of new technologies has always brought new challenges, needs, and ways of working. Companies that were slow to respond have often been replaced by more agile players. While most firms have recognized the importance of digital transformation, there is still much to be done to ensure that everyone becomes an active participant. Digital transformation is often presented as a risk - or even a threat - to employees. However, they are given relatively few resources to fully benefit from it. Digital transformation is not inevitable. The effects of emerging technologies on businesses have been studied and theorized for over 30 years. Taking the time to understand and implement them is the best way to prepare for what lies ahead.
Aligning operational decisions with strategy
Position marketing within your organization's strategy. Explore marketing strategies to drive your company's growth.
This marketing training provides operational managers with a strategic vision of marketing, helping them understand its crucial role in creating value for the company. They will learn how to strategically integrate marketing into the company's overall vision by identifying key challenges and using practical tools to contribute effectively to its implementation. By the end of the program, they will be equipped to take on a more strategic role in positioning and deploying marketing within their organization.
Pré requis matériel : Pour chaque participant : son ordinateur personnel, un accès internet stable.
Identify the growth levers of your organization to create value. Question the company's strategy to deploy it within your unit.
To make operational decisions, it is essential for a manager to take ownership of their company's strategy in order to implement it within their unit. The manager must be able to identify disruptions in their environment and find sources of innovation or growth to create new competitive advantages, becoming a key player in their company's transformation.
Develop your emotional intelligence at work
Understand the financial challenges of your organization to manage its operations effectively.
Discover the "Finance for non-financial professionals" Certificate from emlyon business school, an essential training for professionals looking to gain a deep understanding of fundamental financial principles.
This program offers you the opportunity to learn the basics of finance, from financial statements to profitability analysis, in language accessible to all, even without prior experience in finance. Through interactive courses and real-life case studies, you will develop the skills needed to make informed financial decisions and contribute effectively to your company's overall performance. Join us to acquire valuable financial expertise and strengthen your position in the business world.
Managers, chef de projet, créateur d’entreprise